Cris Mascort

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	<title>Cris Mascort - Selected Work</title>
	<link>https://crismascort.com</link>
	<description>Cris Mascort - Selected Work</description>
	<pubDate>Tue, 29 Sep 2026 09:16:38 +0000</pubDate>
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	<item>
		<title>Hero Module</title>
				
		<link>https://crismascort.com/Hero-Module</link>

		<pubDate>Mon, 24 Feb 2020 01:09:09 +0000</pubDate>

		<dc:creator>Cris Mascort - Selected Work</dc:creator>

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		<title>Nav + Capabilites</title>
				
		<link>https://crismascort.com/Nav-Capabilites</link>

		<pubDate>Mon, 24 Feb 2020 01:45:31 +0000</pubDate>

		<dc:creator>Cris Mascort - Selected Work</dc:creator>

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		<description>
	
	About
	
	
A


	Identity Systems
Interactive Design
Interface Design
Data Visualization
Brand Guidelines
Brand Audit
Brand &#38;amp; Design Strategy
Art Direction
Environmental Design
Packaging
Social Media
Photography
Art
Research &#38;amp; Text.
	Currently living and working in New York &#38;amp; Europe, by way of London.
Founder, Creative Director of EST+6.—brand development and design practice that invests in craft, strategy, and conceptual thinking to find unique and meaningful solutions.

 Former Head of Design at Open: a social space for meditation, movement, and practice that combines traditions, technology, and design to explore greater collective presence and awareness.
	
I am a Brand and Interactive Designer working with graphic design, photography, ceramics, and fine art mediums, seeking new ways to generate design systems and ideas that create improvement on a micro and macro scale.


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	<item>
		<title>Index</title>
				
		<link>https://crismascort.com/Index</link>

		<pubDate>Mon, 27 Apr 2020 21:57:13 +0000</pubDate>

		<dc:creator>Cris Mascort - Selected Work</dc:creator>

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19
	Work2025

	NIKESummer.25 Campaign

&#60;img width="3342" height="1880" width_o="3342" height_o="1880" data-src="https://freight.cargo.site/t/original/i/853ed6975171a651aa5f86617145fe8264bc33bc60ea49b35aef7df2d86f2711/EST-6_NikeSummer25-Mascort_CaseStudy_001.png" data-mid="252712510" border="0"  src="https://freight.cargo.site/w/1000/i/853ed6975171a651aa5f86617145fe8264bc33bc60ea49b35aef7df2d86f2711/EST-6_NikeSummer25-Mascort_CaseStudy_001.png" /&#62;


	See Project
18
	Work2023-2024

	AYONDPerfume, Packaging Design

&#60;img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/0f4b2da60720ed4434a381fd245b357ac5ca1a9129e1d97157bf4e5df5b78980/EST-6_AYONDPerfume_Mascort_CaseStudy_001.jpg" data-mid="210974356" border="0"  src="https://freight.cargo.site/w/1000/i/0f4b2da60720ed4434a381fd245b357ac5ca1a9129e1d97157bf4e5df5b78980/EST-6_AYONDPerfume_Mascort_CaseStudy_001.jpg" /&#62;

	See Project

17
	Work2023-2024

	VSCOBrand Development &#38;amp; Identity

&#60;img width="3342" height="1880" width_o="3342" height_o="1880" data-src="https://freight.cargo.site/t/original/i/d835c4fcee7b4de9ccaa40614dce3b702ddeb5b0e1905c76dac21e8a362d899f/16_9-3342-x-1907.jpg" data-mid="193829669" border="0"  src="https://freight.cargo.site/w/1000/i/d835c4fcee7b4de9ccaa40614dce3b702ddeb5b0e1905c76dac21e8a362d899f/16_9-3342-x-1907.jpg" /&#62;

	See Project


16
	Work2022-2023

	AYONDBrand Identity, Packaging Design

&#60;img width="5039" height="2835" width_o="5039" height_o="2835" data-src="https://freight.cargo.site/t/original/i/e93cbeccc2d2dae239229a1653c72e7f23b8a0b7f27b212e96ac951c026203d7/AYOND_Mascort_CaseStudy_079.jpg" data-mid="193077035" border="0"  src="https://freight.cargo.site/w/1000/i/e93cbeccc2d2dae239229a1653c72e7f23b8a0b7f27b212e96ac951c026203d7/AYOND_Mascort_CaseStudy_079.jpg" /&#62;

	See Project


	15
	Work2020-2021

	ESCAC Master’s Degree
Brand Identity

&#60;img width="3342" height="1880" width_o="3342" height_o="1880" data-src="https://freight.cargo.site/t/original/i/ea9ff213cb5668726f1a35e021b49ebd689028a0dc2fa09eeeec543999efa509/401.jpg" data-mid="140388730" border="0"  src="https://freight.cargo.site/w/1000/i/ea9ff213cb5668726f1a35e021b49ebd689028a0dc2fa09eeeec543999efa509/401.jpg" /&#62;

	See Project


14
	Work2020-2021

	Op e&#38;nbsp; n
iOS

&#60;img width="3342" height="1880" width_o="3342" height_o="1880" data-src="https://freight.cargo.site/t/original/i/3642b45eaf777b317b1b17b78871c376afdbf88fa43e907fadecdba1d4375913/16_9-3342-x-1880.png" data-mid="140798689" border="0"  src="https://freight.cargo.site/w/1000/i/3642b45eaf777b317b1b17b78871c376afdbf88fa43e907fadecdba1d4375913/16_9-3342-x-1880.png" /&#62;

	See Project


13
	Art &#38;amp; Research2019 - Present

	K － NM

&#60;img width="4961" height="7016" width_o="4961" height_o="7016" data-src="https://freight.cargo.site/t/original/i/a447f95e329a7e24d03a10151d895730ebaa920ddabc07fd7c8101032aed98c8/Kachinas_A2_S115.jpg" data-mid="72408449" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/a447f95e329a7e24d03a10151d895730ebaa920ddabc07fd7c8101032aed98c8/Kachinas_A2_S115.jpg" /&#62;

	See Project


12
	Work2019

	MUTHA 

Brand Program
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/18b3b8e91c8ea11a41f53cb4cdc844fc05facc73cc254dd58dde812e725f0989/Cargo2020_Thumbnails_MUTHA.jpg" data-mid="71416037" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/18b3b8e91c8ea11a41f53cb4cdc844fc05facc73cc254dd58dde812e725f0989/Cargo2020_Thumbnails_MUTHA.jpg" /&#62;

	See Project


11
	Work2019

	Nike Adapt for iWatch Concept, UI and Interaction Model for iWatch interface for Nike Adapt.

&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d89e02e86614bbf79db1f1a768f7c1fe930400532c85d346513e8c9c404509cb/Cargo2020_Thumbnails_NikeAdapt.jpg" data-mid="71416032" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/d89e02e86614bbf79db1f1a768f7c1fe930400532c85d346513e8c9c404509cb/Cargo2020_Thumbnails_NikeAdapt.jpg" /&#62;

	See Project
Password Protected

10
	Work2019

	Preakness 144 Brand Identity and application system for Preakness 144


&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a949bfcfd94437431fc60fddcb024d8fa88b5c57149cb8e92ef58fc673ceb957/Cargo2020_Thumbnails_Preakness.jpg" data-mid="71416035" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/a949bfcfd94437431fc60fddcb024d8fa88b5c57149cb8e92ef58fc673ceb957/Cargo2020_Thumbnails_Preakness.jpg" /&#62;

	See Project
09
	Work2019

	1/ST Brand Guidelines, Brand Identity and application system of all the venues of 1/ST

&#38;nbsp;&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7505eae3243025d8bc6e3ee00d16ba00c147ed339a28912882c97fb3dc5ce182/Cargo2020_Thumbnails_1ST.jpg" data-mid="71416036" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/7505eae3243025d8bc6e3ee00d16ba00c147ed339a28912882c97fb3dc5ce182/Cargo2020_Thumbnails_1ST.jpg" /&#62;

	See Project

08
	Work2019

	iOT Ventures StudioCreative direction of the UK iOT Ventures Studio by R/GA, 2019 class.

	Coming Soon


07
	Art2016—18

	Ceramics
A journey through materials as off-screen therapy.

&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/dee37864cd9da763f0e3f9d7b9917b1c028d91d3c3e93b71949e209a0f228827/crismascort_ceramics_32308044_202656680529058_6746128732672491520_n.jpg" data-mid="68711994" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/dee37864cd9da763f0e3f9d7b9917b1c028d91d3c3e93b71949e209a0f228827/crismascort_ceramics_32308044_202656680529058_6746128732672491520_n.jpg" /&#62;

	Instagram
06
	Work2018

	GodivaBrand strategy and brand design for the iconic Belgium chocolate company.

&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c10b32db3b82ff6c64d49e95819f4d19e0f4d0db89eb2a873b096c531ab94b4a/Cargo2020_Thumbnails_Godiva.jpg" data-mid="71416033" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/c10b32db3b82ff6c64d49e95819f4d19e0f4d0db89eb2a873b096c531ab94b4a/Cargo2020_Thumbnails_Godiva.jpg" /&#62;

	See Project
05
	Work2017

	Google + UNHCR
Data visualization, and research for "Google Searching for Syria" immersive website. Project in collaboration with Google Brand Studio and UNHCR.
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/564cdeec9fc17741f710c68a07a6659bb5fdcad46181fc31dd879f92f3bb568e/Cargo2020_Thumbnails_GoogleSearchingForSyria.jpg" data-mid="74559361" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/564cdeec9fc17741f710c68a07a6659bb5fdcad46181fc31dd879f92f3bb568e/Cargo2020_Thumbnails_GoogleSearchingForSyria.jpg" /&#62;

	See Project

04
	Work2017

	IKEA FamilyBrand program redesign.


&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c01f12eec84f0e98d8dbc61efeba9edeb32bc6d6596ff8ec5586848961f690da/Cargo2020_Thumbnails_IKEA.jpg" data-mid="75276438" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/c01f12eec84f0e98d8dbc61efeba9edeb32bc6d6596ff8ec5586848961f690da/Cargo2020_Thumbnails_IKEA.jpg" /&#62;

	Coming Soon


03
	Work2017

	United MastersBrand Identity vision.
	Coming Soon

02
	Work2016

	GivenchyDefinition phase Givenchy dotcom
	Coming Soon


01
	Work2016

	Nike 1:1Identity and prototype of the 1:1 Football training program for pre-launch test.
	Coming Soon


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	<item>
		<title>NIKE Summer.25</title>
				
		<link>https://crismascort.com/NIKE-Summer-25</link>

		<pubDate>Tue, 29 Sep 2026 09:16:38 +0000</pubDate>

		<dc:creator>Cris Mascort - Selected Work</dc:creator>

		<guid isPermaLink="true">https://crismascort.com/NIKE-Summer-25</guid>

		<description>


	18

	NIKE Summer.25Role ↴Creative &#38;amp; Design Director
EST+6 + Upstatement


	Campaign Systems
Brand strategy

Design Strategy

Art Direction

Marketing Design

Brand Guidelines &#38;amp; Creative Toolkits
In collaboration with Upstatement, for Nike Global.
Nike Global brought us a campaign spanning Summer Sales through Back to School. At any given moment, part of the planet is waking up while another is settling into night, one market starting its day as another ends its own. The challenge wasn't choosing one moment. It was finding the one thing that's true across all of them, all at once.


	Full case study ↴


	&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/107e199eb6f5bd4ebf7cec6c0e64fbd9733bc06b5a343e258ba84a37c99ec72e/EST-6_NikeSummer25-Mascort_CaseStudy_001-copy.png" data-mid="252713329" border="0"  src="https://freight.cargo.site/w/1000/i/107e199eb6f5bd4ebf7cec6c0e64fbd9733bc06b5a343e258ba84a37c99ec72e/EST-6_NikeSummer25-Mascort_CaseStudy_001-copy.png" /&#62;


	The Idea
	We found it in the sun. It never actually sets, not everywhere at once. While it's lighting an early morning run in one market, it's still fueling a late-night workout somewhere else, and setting over a midday game in a third. There's no minute of the day when the sun isn't shining on someone, somewhere. That became the core of the campaign: energy that never sleeps, because the sun never does.


	&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/7a0c772715bf1eeff45e626e47ecac40f104b573b4c8d453b236ba07f5bca2ca/EST-6_NikeSummer25-Mascort_CaseStudy_002-copy.png" data-mid="252713331" border="0"  src="https://freight.cargo.site/w/1000/i/7a0c772715bf1eeff45e626e47ecac40f104b573b4c8d453b236ba07f5bca2ca/EST-6_NikeSummer25-Mascort_CaseStudy_002-copy.png" /&#62;
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/8b80907eb824f7226b099b5b14ef5156ed1dade20b1920cecb259a7f4292b883/EST-6_NikeSummer25-Mascort_CaseStudy_003-copy.png" data-mid="252713333" border="0"  src="https://freight.cargo.site/w/1000/i/8b80907eb824f7226b099b5b14ef5156ed1dade20b1920cecb259a7f4292b883/EST-6_NikeSummer25-Mascort_CaseStudy_003-copy.png" /&#62;


	Idea


We found it in the sun. It never actually sets, not everywhere at once. While it's lighting an early morning run in one market, it's still fueling a late-night workout somewhere else, and setting over a midday game in a third. There's no minute of the day when the sun isn't shining on someone, somewhere. That became the core of the campaign: energy that never sleeps, because the sun never does.


	&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/bfc42c9fca23bc1348d6a0bd6102e99a1f076da80d8da810fe175b4b2ede0b72/EST-6_NikeSummer25-Mascort_CaseStudy_004-copy.png" data-mid="252713335" border="0"  src="https://freight.cargo.site/w/1000/i/bfc42c9fca23bc1348d6a0bd6102e99a1f076da80d8da810fe175b4b2ede0b72/EST-6_NikeSummer25-Mascort_CaseStudy_004-copy.png" /&#62;

	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/c19fee993cd416c458769cc8454d1db34b84c116b6a98ebe52ba0cb5d304b853/EST-6_NikeSummer25-Mascort_CaseStudy_006-copy.png" data-mid="252713340" border="0"  src="https://freight.cargo.site/w/1000/i/c19fee993cd416c458769cc8454d1db34b84c116b6a98ebe52ba0cb5d304b853/EST-6_NikeSummer25-Mascort_CaseStudy_006-copy.png" /&#62;

	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/c5a182c11bd135fa05c78d84cbad5478fe9299911cd4364f4a5f4b84582223a5/EST-6_NikeSummer25-Mascort_CaseStudy_007-copy.png" data-mid="252713341" border="0"  src="https://freight.cargo.site/w/1000/i/c5a182c11bd135fa05c78d84cbad5478fe9299911cd4364f4a5f4b84582223a5/EST-6_NikeSummer25-Mascort_CaseStudy_007-copy.png" /&#62;

	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/4ca406ff7e7bbaaf4b5d0a4f58f8b037501c8fc9a258ef530b8d2df7935045bb/EST-6_NikeSummer25-Mascort_CaseStudy_008-copy.png" data-mid="252713342" border="0"  src="https://freight.cargo.site/w/1000/i/4ca406ff7e7bbaaf4b5d0a4f58f8b037501c8fc9a258ef530b8d2df7935045bb/EST-6_NikeSummer25-Mascort_CaseStudy_008-copy.png" /&#62;


	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/31900b3b1a7f68320ad189b953c54acf03035fb8bb8702204cd8b7638c410c97/EST-6_NikeSummer25-Mascort_CaseStudy_009-copy.png" data-mid="252713343" border="0"  src="https://freight.cargo.site/w/1000/i/31900b3b1a7f68320ad189b953c54acf03035fb8bb8702204cd8b7638c410c97/EST-6_NikeSummer25-Mascort_CaseStudy_009-copy.png" /&#62;

	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/da1bdb0547826b0429a5203b11106ba230450447dc757a0e9f6edcb03316c552/EST-6_NikeSummer25-Mascort_CaseStudy_010-copy.png" data-mid="252713344" border="0"  src="https://freight.cargo.site/w/1000/i/da1bdb0547826b0429a5203b11106ba230450447dc757a0e9f6edcb03316c552/EST-6_NikeSummer25-Mascort_CaseStudy_010-copy.png" /&#62;
	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/08633bd38981e67987e59a22d79a94754d9bb057d7062b9be8d33695f362bb1f/EST-6_NikeSummer25-Mascort_CaseStudy_011-copy.png" data-mid="252713345" border="0"  src="https://freight.cargo.site/w/1000/i/08633bd38981e67987e59a22d79a94754d9bb057d7062b9be8d33695f362bb1f/EST-6_NikeSummer25-Mascort_CaseStudy_011-copy.png" /&#62;


	System
	No single execution could speak to every time zone and market at once.&#38;nbsp;So instead of a fixed campaign, we built a system: a flexible set of visual rules, motifs, and assets that regional teams could adapt to their own moment, morning in one market, night in another, without breaking the thread that connects them all.


	&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/223748d4908df7586af163c8fd0a255bbd09694c09c2fa5287da24ccc44c463c/EST-6_NikeSummer25-Mascort_CaseStudy_012-copy.png" data-mid="252713346" border="0"  src="https://freight.cargo.site/w/1000/i/223748d4908df7586af163c8fd0a255bbd09694c09c2fa5287da24ccc44c463c/EST-6_NikeSummer25-Mascort_CaseStudy_012-copy.png" /&#62;


	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/03d59312a17cb657d8868894e2e4443c7c0cd90b051d195d49f458d35147aa14/EST-6_NikeSummer25-Mascort_CaseStudy_013-copy.png" data-mid="252713347" border="0"  src="https://freight.cargo.site/w/1000/i/03d59312a17cb657d8868894e2e4443c7c0cd90b051d195d49f458d35147aa14/EST-6_NikeSummer25-Mascort_CaseStudy_013-copy.png" /&#62;
	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/d2bd6222bdd1319c1fefdc2e736d924c3784069e9261ac76796cd46c87e345ab/EST-6_NikeSummer25-Mascort_CaseStudy_014-copy.png" data-mid="252713348" border="0"  src="https://freight.cargo.site/w/1000/i/d2bd6222bdd1319c1fefdc2e736d924c3784069e9261ac76796cd46c87e345ab/EST-6_NikeSummer25-Mascort_CaseStudy_014-copy.png" /&#62;
	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/fea82b89f0432d9f438d4c1bd4d1d6dd8279001ce99c65104c265c24f636ab38/EST-6_NikeSummer25-Mascort_CaseStudy_015-copy.png" data-mid="252713349" border="0"  src="https://freight.cargo.site/w/1000/i/fea82b89f0432d9f438d4c1bd4d1d6dd8279001ce99c65104c265c24f636ab38/EST-6_NikeSummer25-Mascort_CaseStudy_015-copy.png" /&#62;

	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/35061c60b652c1b71735ca194fb443f1f3cb7c3b62888f1b969d7302ac4726f0/EST-6_NikeSummer25-Mascort_CaseStudy_016-copy.png" data-mid="252713350" border="0"  src="https://freight.cargo.site/w/1000/i/35061c60b652c1b71735ca194fb443f1f3cb7c3b62888f1b969d7302ac4726f0/EST-6_NikeSummer25-Mascort_CaseStudy_016-copy.png" /&#62;
	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/4365da844730d6b519ea5c432cb0add2fcf858f1d319a5d45f2f41d6d3dac1b6/EST-6_NikeSummer25-Mascort_CaseStudy_017-copy.png" data-mid="252713351" border="0"  src="https://freight.cargo.site/w/1000/i/4365da844730d6b519ea5c432cb0add2fcf858f1d319a5d45f2f41d6d3dac1b6/EST-6_NikeSummer25-Mascort_CaseStudy_017-copy.png" /&#62;
	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/adbcb01501c3cce41835e038bed4e241549c66504b71b8e8f8d919682254e8a9/EST-6_NikeSummer25-Mascort_CaseStudy_018-copy.png" data-mid="252713352" border="0"  src="https://freight.cargo.site/w/1000/i/adbcb01501c3cce41835e038bed4e241549c66504b71b8e8f8d919682254e8a9/EST-6_NikeSummer25-Mascort_CaseStudy_018-copy.png" /&#62;

	&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/09135407f6e89eba25ba9e45ef72e4fa4b50854144b1cb5378ae20841a9986d5/EST-6_NikeSummer25-Mascort_CaseStudy_019-copy.png" data-mid="252713353" border="0"  src="https://freight.cargo.site/w/1000/i/09135407f6e89eba25ba9e45ef72e4fa4b50854144b1cb5378ae20841a9986d5/EST-6_NikeSummer25-Mascort_CaseStudy_019-copy.png" /&#62;

	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/40de96be3c4bf7d6a8d7bfaadf0f1a3665d5a1d806eb549d320a8432abfa0ab1/EST-6_NikeSummer25-Mascort_CaseStudy_020-copy.png" data-mid="252713354" border="0"  src="https://freight.cargo.site/w/1000/i/40de96be3c4bf7d6a8d7bfaadf0f1a3665d5a1d806eb549d320a8432abfa0ab1/EST-6_NikeSummer25-Mascort_CaseStudy_020-copy.png" /&#62;
	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/2287d5f4d99ec4ea8c88279bb959aa9c46d305a4ed796f6b3be8436c432d33a2/EST-6_NikeSummer25-Mascort_CaseStudy_021-copy.png" data-mid="252713355" border="0"  src="https://freight.cargo.site/w/1000/i/2287d5f4d99ec4ea8c88279bb959aa9c46d305a4ed796f6b3be8436c432d33a2/EST-6_NikeSummer25-Mascort_CaseStudy_021-copy.png" /&#62;
	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/a574b1975403abf8b3346c4ed5691fa1e6ef6ca01f2b8248ba967b6483718b57/EST-6_NikeSummer25-Mascort_CaseStudy_022-copy.png" data-mid="252713356" border="0"  src="https://freight.cargo.site/w/1000/i/a574b1975403abf8b3346c4ed5691fa1e6ef6ca01f2b8248ba967b6483718b57/EST-6_NikeSummer25-Mascort_CaseStudy_022-copy.png" /&#62;

	&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/9be9339bc7829d0348ee88d8c91d02480e4330a65cfee74b7982d643206dd745/EST-6_NikeSummer25-Mascort_CaseStudy_023-copy.png" data-mid="252713357" border="0"  src="https://freight.cargo.site/w/1000/i/9be9339bc7829d0348ee88d8c91d02480e4330a65cfee74b7982d643206dd745/EST-6_NikeSummer25-Mascort_CaseStudy_023-copy.png" /&#62;
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/c400e17245ff9cfec2f1cfa9f409f8c78300b14a4b2d06129a90848be60b4f9c/EST-6_NikeSummer25-Mascort_CaseStudy_024-copy.png" data-mid="252713358" border="0"  src="https://freight.cargo.site/w/1000/i/c400e17245ff9cfec2f1cfa9f409f8c78300b14a4b2d06129a90848be60b4f9c/EST-6_NikeSummer25-Mascort_CaseStudy_024-copy.png" /&#62;


	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/f4d52c6d8a410de0765af978e00debee8ba7609fd95018b4278a5e764052f333/EST-6_NikeSummer25-Mascort_CaseStudy_025-copy.png" data-mid="252713359" border="0"  src="https://freight.cargo.site/w/1000/i/f4d52c6d8a410de0765af978e00debee8ba7609fd95018b4278a5e764052f333/EST-6_NikeSummer25-Mascort_CaseStudy_025-copy.png" /&#62;
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	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/dffbf7aa3176460fb3f28c1b52c115387fa86b1cbb52d7caa13c4aa3331e304b/EST-6_NikeSummer25-Mascort_CaseStudy_027-copy.png" data-mid="252713361" border="0"  src="https://freight.cargo.site/w/1000/i/dffbf7aa3176460fb3f28c1b52c115387fa86b1cbb52d7caa13c4aa3331e304b/EST-6_NikeSummer25-Mascort_CaseStudy_027-copy.png" /&#62;

	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/fdb3bc1dc5a85b7d85b6263e6206f55f0f9260bc8864447b069453ca56267b1b/EST-6_NikeSummer25-Mascort_CaseStudy_031-copy.png" data-mid="252713362" border="0"  src="https://freight.cargo.site/w/1000/i/fdb3bc1dc5a85b7d85b6263e6206f55f0f9260bc8864447b069453ca56267b1b/EST-6_NikeSummer25-Mascort_CaseStudy_031-copy.png" /&#62;
	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/26f07dc5c06f9040bb291942a9d98395229bc54d8865407032a62fb01ad7193e/EST-6_NikeSummer25-Mascort_CaseStudy_032-copy.png" data-mid="252713363" border="0"  src="https://freight.cargo.site/w/1000/i/26f07dc5c06f9040bb291942a9d98395229bc54d8865407032a62fb01ad7193e/EST-6_NikeSummer25-Mascort_CaseStudy_032-copy.png" /&#62;
	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/d9c9f14a45654a90c8da04ac7d6c570e711bd9cd6fd5a7f3de5fdbcb1b15e35f/EST-6_NikeSummer25-Mascort_CaseStudy_033-copy.png" data-mid="252713364" border="0"  src="https://freight.cargo.site/w/1000/i/d9c9f14a45654a90c8da04ac7d6c570e711bd9cd6fd5a7f3de5fdbcb1b15e35f/EST-6_NikeSummer25-Mascort_CaseStudy_033-copy.png" /&#62;


&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/8af045a5eaaa6781155c264beff93668997a0902f8e3bd3672c5267914ce2c22/EST-6_NikeSummer25-Mascort_CaseStudy_034-copy.png" data-mid="252713365" border="0"  src="https://freight.cargo.site/w/1000/i/8af045a5eaaa6781155c264beff93668997a0902f8e3bd3672c5267914ce2c22/EST-6_NikeSummer25-Mascort_CaseStudy_034-copy.png" /&#62;&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/f2da0d278fd43460d8e1b8ffd8db5894e2ab5c595f8ad59bc025290de9676385/EST-6_NikeSummer25-Mascort_CaseStudy_035-copy.png" data-mid="252713366" border="0"  src="https://freight.cargo.site/w/1000/i/f2da0d278fd43460d8e1b8ffd8db5894e2ab5c595f8ad59bc025290de9676385/EST-6_NikeSummer25-Mascort_CaseStudy_035-copy.png" /&#62;&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/10ea75ec091015f80d5201e1eed8328e8c247c5f1fb02cea0cdd2c51cea5bf09/EST-6_NikeSummer25-Mascort_CaseStudy_036-copy.png" data-mid="252713367" border="0"  src="https://freight.cargo.site/w/1000/i/10ea75ec091015f80d5201e1eed8328e8c247c5f1fb02cea0cdd2c51cea5bf09/EST-6_NikeSummer25-Mascort_CaseStudy_036-copy.png" /&#62;


Scale


	500M+ consumers reached, across 40+ countries, translated into 30+ languages, all running off the same system. Proof that the idea was never local to begin with: as universal as the thing it was built on.


	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/3367d095e4f5b455d1b91042bdb318b97d7229f4fef38aec24c59c2b8430f2fe/EST-6_NikeSummer25-Mascort_CaseStudy_037-copy.png" data-mid="252713368" border="0"  src="https://freight.cargo.site/w/1000/i/3367d095e4f5b455d1b91042bdb318b97d7229f4fef38aec24c59c2b8430f2fe/EST-6_NikeSummer25-Mascort_CaseStudy_037-copy.png" /&#62;
	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/656e221093562b07a3c41ab2af3fc67592a039d47627306f690dc083ddf3eceb/EST-6_NikeSummer25-Mascort_CaseStudy_038-copy.png" data-mid="252713369" border="0"  src="https://freight.cargo.site/w/1000/i/656e221093562b07a3c41ab2af3fc67592a039d47627306f690dc083ddf3eceb/EST-6_NikeSummer25-Mascort_CaseStudy_038-copy.png" /&#62;
	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/bd3a7b348b34c35da5dceea8079119ebb93c59dddc3d53cb5bb0ec97de8a498c/EST-6_NikeSummer25-Mascort_CaseStudy_039-copy.png" data-mid="252713370" border="0"  src="https://freight.cargo.site/w/1000/i/bd3a7b348b34c35da5dceea8079119ebb93c59dddc3d53cb5bb0ec97de8a498c/EST-6_NikeSummer25-Mascort_CaseStudy_039-copy.png" /&#62;

	&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/6c46dad8c0d1acfee1ab0839e039cfe4652a7172f2dd1ca436e718b368c6786e/EST-6_NikeSummer25-Mascort_CaseStudy_040-copy.png" data-mid="252713371" border="0"  src="https://freight.cargo.site/w/1000/i/6c46dad8c0d1acfee1ab0839e039cfe4652a7172f2dd1ca436e718b368c6786e/EST-6_NikeSummer25-Mascort_CaseStudy_040-copy.png" /&#62;

	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/6659f7888235661a6c0bad33027afdf79b3b854135e952c24f54f4802cd98cd1/EST-6_NikeSummer25-Mascort_CaseStudy_041-copy.png" data-mid="252713372" border="0"  src="https://freight.cargo.site/w/1000/i/6659f7888235661a6c0bad33027afdf79b3b854135e952c24f54f4802cd98cd1/EST-6_NikeSummer25-Mascort_CaseStudy_041-copy.png" /&#62;
	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/b7e2b52bfec3846dbf367efc2183af16e546483422926e64d266b50d26d309b8/EST-6_NikeSummer25-Mascort_CaseStudy_042-copy.png" data-mid="252713374" border="0"  src="https://freight.cargo.site/w/1000/i/b7e2b52bfec3846dbf367efc2183af16e546483422926e64d266b50d26d309b8/EST-6_NikeSummer25-Mascort_CaseStudy_042-copy.png" /&#62;
	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/bb7bd2187f6236be7c8501db4836c5048e6424299f30c139250d4d8d1fd1b034/EST-6_NikeSummer25-Mascort_CaseStudy_043-copy.png" data-mid="252713375" border="0"  src="https://freight.cargo.site/w/1000/i/bb7bd2187f6236be7c8501db4836c5048e6424299f30c139250d4d8d1fd1b034/EST-6_NikeSummer25-Mascort_CaseStudy_043-copy.png" /&#62;

	
	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/eeed80b57e4716164336c93fa9efedb0391423a45439da264bc07d7a614c3cc3/EST-6_NikeSummer25-Mascort_CaseStudy_045-copy.png" data-mid="252713376" border="0"  src="https://freight.cargo.site/w/1000/i/eeed80b57e4716164336c93fa9efedb0391423a45439da264bc07d7a614c3cc3/EST-6_NikeSummer25-Mascort_CaseStudy_045-copy.png" /&#62;

	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/b9caf46355d4499d0e2a9081fb14b68594182663468ded28fd230ee80fbbfd03/EST-6_NikeSummer25-Mascort_CaseStudy_046-copy.png" data-mid="252713377" border="0"  src="https://freight.cargo.site/w/1000/i/b9caf46355d4499d0e2a9081fb14b68594182663468ded28fd230ee80fbbfd03/EST-6_NikeSummer25-Mascort_CaseStudy_046-copy.png" /&#62;


	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/6e3e69a9c5078059abce7a0b8e5ca1f4c36689d4ae030b4f0b2bb91e0dff82c0/EST-6_NikeSummer25-Mascort_CaseStudy_047-copy.png" data-mid="252713378" border="0"  src="https://freight.cargo.site/w/1000/i/6e3e69a9c5078059abce7a0b8e5ca1f4c36689d4ae030b4f0b2bb91e0dff82c0/EST-6_NikeSummer25-Mascort_CaseStudy_047-copy.png" /&#62;

	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/1aaca1a3d08dddc5701f17500d691834de494ca1d4446ca8172ccd3850e031cd/EST-6_NikeSummer25-Mascort_CaseStudy_048-copy.png" data-mid="252713379" border="0"  src="https://freight.cargo.site/w/1000/i/1aaca1a3d08dddc5701f17500d691834de494ca1d4446ca8172ccd3850e031cd/EST-6_NikeSummer25-Mascort_CaseStudy_048-copy.png" /&#62;
	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/93c9bd78a9721893680cb9da5b95e4c9ef328a2df4a848a3e99890deaa469ec8/EST-6_NikeSummer25-Mascort_CaseStudy_049-copy.png" data-mid="252713380" border="0"  src="https://freight.cargo.site/w/1000/i/93c9bd78a9721893680cb9da5b95e4c9ef328a2df4a848a3e99890deaa469ec8/EST-6_NikeSummer25-Mascort_CaseStudy_049-copy.png" /&#62;

	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/cd957a814d6b661d566626dedb1387338e99e102210f7ee41115c05e252ecbdb/EST-6_NikeSummer25-Mascort_CaseStudy_050-copy.png" data-mid="252713381" border="0"  src="https://freight.cargo.site/w/1000/i/cd957a814d6b661d566626dedb1387338e99e102210f7ee41115c05e252ecbdb/EST-6_NikeSummer25-Mascort_CaseStudy_050-copy.png" /&#62;
	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/48914ec27185b44313ef10c96d7bd80fbfe16fe8a7fadb9496f5a7a0c1be26ae/EST-6_NikeSummer25-Mascort_CaseStudy_051-copy.png" data-mid="252713382" border="0"  src="https://freight.cargo.site/w/1000/i/48914ec27185b44313ef10c96d7bd80fbfe16fe8a7fadb9496f5a7a0c1be26ae/EST-6_NikeSummer25-Mascort_CaseStudy_051-copy.png" /&#62;
	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/503e33f942b71bd6e26bbc0e9b9d6dd5892dc8495688ec07715213bf153c0f66/EST-6_NikeSummer25-Mascort_CaseStudy_052-copy.png" data-mid="252713383" border="0"  src="https://freight.cargo.site/w/1000/i/503e33f942b71bd6e26bbc0e9b9d6dd5892dc8495688ec07715213bf153c0f66/EST-6_NikeSummer25-Mascort_CaseStudy_052-copy.png" /&#62;

	&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/0b3612cd25b5a06631313a450d5cce827fda013e8ea46e7e84f6a4bddbae64c9/EST-6_NikeSummer25-Mascort_CaseStudy_053-copy.png" data-mid="252713384" border="0"  src="https://freight.cargo.site/w/1000/i/0b3612cd25b5a06631313a450d5cce827fda013e8ea46e7e84f6a4bddbae64c9/EST-6_NikeSummer25-Mascort_CaseStudy_053-copy.png" /&#62;
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/a058523eefaa1f4186bea17bd5a327dd318f9f069394c9dd26d222ad3c1089b8/EST-6_NikeSummer25-Mascort_CaseStudy_054-copy.png" data-mid="252713386" border="0"  src="https://freight.cargo.site/w/1000/i/a058523eefaa1f4186bea17bd5a327dd318f9f069394c9dd26d222ad3c1089b8/EST-6_NikeSummer25-Mascort_CaseStudy_054-copy.png" /&#62;&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/bda3b6146267cd3d747a1efb95e072ba9ef7899345c71e19976d73dcf6067188/EST-6_NikeSummer25-Mascort_CaseStudy_055-copy.png" data-mid="252713387" border="0"  src="https://freight.cargo.site/w/1000/i/bda3b6146267cd3d747a1efb95e072ba9ef7899345c71e19976d73dcf6067188/EST-6_NikeSummer25-Mascort_CaseStudy_055-copy.png" /&#62;
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/7cdc4535de2f299b6b472b9c40bcfc09aee2b30fa3bd56504bad776904e87af4/EST-6_NikeSummer25-Mascort_CaseStudy_056-copy.png" data-mid="252713388" border="0"  src="https://freight.cargo.site/w/1000/i/7cdc4535de2f299b6b472b9c40bcfc09aee2b30fa3bd56504bad776904e87af4/EST-6_NikeSummer25-Mascort_CaseStudy_056-copy.png" /&#62;&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/3aadda78c5a9103fc844ce866d745d5be4178472681bfbb91d2de479bbc0cc5b/EST-6_NikeSummer25-Mascort_CaseStudy_057-copy.png" data-mid="252713389" border="0"  src="https://freight.cargo.site/w/1000/i/3aadda78c5a9103fc844ce866d745d5be4178472681bfbb91d2de479bbc0cc5b/EST-6_NikeSummer25-Mascort_CaseStudy_057-copy.png" /&#62;


	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/12ff7bd555ca52ff7174f04688ffd1b7bf55ffe524db16c8d7edf4da00a2dba3/EST-6_NikeSummer25-Mascort_CaseStudy_058-copy.png" data-mid="252713390" border="0"  src="https://freight.cargo.site/w/1000/i/12ff7bd555ca52ff7174f04688ffd1b7bf55ffe524db16c8d7edf4da00a2dba3/EST-6_NikeSummer25-Mascort_CaseStudy_058-copy.png" /&#62;
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	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/56589f5e0cdc13f687ea371ffb73fcfddc13c4feca11f6e9f469b7aa7f905f0e/EST-6_NikeSummer25-Mascort_CaseStudy_060-copy.png" data-mid="252713392" border="0"  src="https://freight.cargo.site/w/1000/i/56589f5e0cdc13f687ea371ffb73fcfddc13c4feca11f6e9f469b7aa7f905f0e/EST-6_NikeSummer25-Mascort_CaseStudy_060-copy.png" /&#62;

	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/1cd6e82d69e86b8e65cde630ebaa6f3b302c1de18df72814970e52ea22332089/EST-6_NikeSummer25-Mascort_CaseStudy_061-copy.png" data-mid="252713393" border="0"  src="https://freight.cargo.site/w/1000/i/1cd6e82d69e86b8e65cde630ebaa6f3b302c1de18df72814970e52ea22332089/EST-6_NikeSummer25-Mascort_CaseStudy_061-copy.png" /&#62;
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	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/b3cc7596ef37cbd5a881c19bf2ea67a4614f0dd04754c58578e8b76e9a69d3d5/EST-6_NikeSummer25-Mascort_CaseStudy_064-copy.png" data-mid="252713396" border="0"  src="https://freight.cargo.site/w/1000/i/b3cc7596ef37cbd5a881c19bf2ea67a4614f0dd04754c58578e8b76e9a69d3d5/EST-6_NikeSummer25-Mascort_CaseStudy_064-copy.png" /&#62;
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	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/86161fa73872299102dd128f4a6823f57ffd950e5a674f95bd250cf0aae7b72e/EST-6_NikeSummer25-Mascort_CaseStudy_069-copy.png" data-mid="252713401" border="0"  src="https://freight.cargo.site/w/1000/i/86161fa73872299102dd128f4a6823f57ffd950e5a674f95bd250cf0aae7b72e/EST-6_NikeSummer25-Mascort_CaseStudy_069-copy.png" /&#62;

	&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/66d4505a3252c15960693a269632429151c2b567291e0f90507fc66598e42390/EST-6_NikeSummer25-Mascort_CaseStudy_070-copy.png" data-mid="252713402" border="0"  src="https://freight.cargo.site/w/1000/i/66d4505a3252c15960693a269632429151c2b567291e0f90507fc66598e42390/EST-6_NikeSummer25-Mascort_CaseStudy_070-copy.png" /&#62;


	Nike
	

Sport never pauses for sunrise or season. Building a system for a global campaign honoring the Sun as a universal source of energy.

In collaboration with Upstatement, for Nike Global.
Nike Global brought us a campaign spanning Summer Sales through Back to School. At any given moment, part of the planet is waking up while another is settling into night, one market starting its day as another ends its own. The challenge wasn't choosing one moment. It was finding the one thing that's true across all of them, all at once.
 

The idea&#38;nbsp;↴


We found it in the sun. It never actually sets, not everywhere at once. While it's lighting an early morning run in one market, it's still fueling a late-night workout somewhere else, and setting over a midday game in a third. There's no minute of the day when the sun isn't shining on someone, somewhere. That became the core of the campaign: energy that never sleeps, because the sun never does.


The system&#38;nbsp;↴


No single execution could speak to every time zone and market at once. So instead of a fixed campaign, we built a system: a flexible set of visual rules, motifs, and assets that regional teams could adapt to their own moment, morning in one market, night in another, without breaking the thread that connects them all.


Scale&#38;nbsp;↴


500M+ consumers reached, across 40+ countries, translated into 30+ languages, all running off the same system. Proof that the idea was never local to begin with: as universal as the thing it was built on.

  
	EST+6 + Upstatement ↴
Portland + Boston

2025
Nike Fonts ↴

TRJN DaVinci Italic

Helvetica Neue — Nike
Output ↴

Campaign Systems
Brand strategy

Design Strategy

Art Direction

Marketing Design

Brand Guidelines &#38;amp; Creative Toolkits
&#38;nbsp;Creative Team ↴

Benson Cheng (Sr Designer, Upstatement)

Cris Mascort (Creative Director, EST+6)

Nathan Hass (Principal Designer Director, Upstatement)
Scott Dasse (CCO, Upstatement)

Mike Swartz (CEO, Client Partnerships, Upstatement)
Client ↴

Allison Olson

Samantha Del Rosario

Adam Spangler
Case Study Motion Design ↴

Jaron Arens


</description>
		
	</item>
		
		
	<item>
		<title>AYOND Perfume</title>
				
		<link>https://crismascort.com/AYOND-Perfume</link>

		<pubDate>Tue, 21 May 2024 14:01:33 +0000</pubDate>

		<dc:creator>Cris Mascort - Selected Work</dc:creator>

		<guid isPermaLink="true">https://crismascort.com/AYOND-Perfume</guid>

		<description>


	18

	AYOND PerfumeRole ↴Creative &#38;amp; Design Director
EST+6


	Packaging design
Design Strategy
Brand Systems
Consultancy
Packaging design for Ayond’s Perfume collections. Introducing the desert line symbolizes the rugged beauty of the desert that celebrates desert resilience. 

AYOND is based in New York, created and inspired in New Mexico.


	Full case study ↴


	&#60;img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/da761433fa6e49b2323f1a86bc0bc4188cb73172f7c031568b86927ae66ff0d8/EST-6_AYONDPerfume_Mascort_CaseStudy_001.jpg" data-mid="211371035" border="0"  src="https://freight.cargo.site/w/1000/i/da761433fa6e49b2323f1a86bc0bc4188cb73172f7c031568b86927ae66ff0d8/EST-6_AYONDPerfume_Mascort_CaseStudy_001.jpg" /&#62;


	AYOND is a desert-inspired skincare and fragrance brand—a clinically crafted beauty and lifestyle brand that combines powerful actives grown only in the desert with topical nootropics and mood-boosting aromatics to rejuvenate from the inside out. AYOND, a synonym for beyond, encompasses the belief that we must create consciously, inclusively, and sustainably to thrive in a future beyond today. AYOND's visual system is inspired by desert resilience, creating a physical and ethereal space for healing and self-discovery.

Working very closely with AYOND's visionary co-founders, Shani van Breukelen and Porter Yates, we crafted a language for primary and secondary packaging with existing production constraints, and maintaining one of the most valuable pillars of the brand: sustainability. The desert wastes nothing, and neither do we.

	Our objective was to develop a sophisticated packaging system that elevated the brand's overall aesthetic and seamlessly accommodated the introduction of new collections. The lockup takes center stage in the primary packaging, strategically positioned at the heart of the labels. In the secondary packaging, it is consistently featured at the top of the boxes, ensuring uniformity across all products. To enhance the brand's allure, we incorporated embossed elements, introducing an element of surprise and intriguing textures reminiscent of the unpredictable beauty in the desert.


	&#60;img width="3342" height="1880" width_o="3342" height_o="1880" data-src="https://freight.cargo.site/t/original/i/e84b66cfd8295a9e57e3a879f2877153c083f60ef700a31d52a0b00f5f928245/EST-6_AYONDPerfume_Mascort_CaseStudy_002.jpg" data-mid="211371470" border="0"  src="https://freight.cargo.site/w/1000/i/e84b66cfd8295a9e57e3a879f2877153c083f60ef700a31d52a0b00f5f928245/EST-6_AYONDPerfume_Mascort_CaseStudy_002.jpg" /&#62;


	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/4d0b38e5add833fadc8e9b4a3e5080ceee7837609bc4658bdbe0b2eb0d23c9f6/EST-6_AYONDPerfume_Mascort_CaseStudy_003.jpg" data-mid="211371473" border="0"  src="https://freight.cargo.site/w/1000/i/4d0b38e5add833fadc8e9b4a3e5080ceee7837609bc4658bdbe0b2eb0d23c9f6/EST-6_AYONDPerfume_Mascort_CaseStudy_003.jpg" /&#62;
	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/60448cf18e9793ff01b85a2d2a842f03cb3de47c34d7697ef155e6a2bd8ea453/EST-6_AYONDPerfume_Mascort_CaseStudy_004.jpg" data-mid="211371474" border="0"  src="https://freight.cargo.site/w/1000/i/60448cf18e9793ff01b85a2d2a842f03cb3de47c34d7697ef155e6a2bd8ea453/EST-6_AYONDPerfume_Mascort_CaseStudy_004.jpg" /&#62;
	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/cce38c62dadb1643f334861cf7d3ef9797f271483f7a609537c3effb155a6023/EST-6_AYONDPerfume_Mascort_CaseStudy_005.jpg" data-mid="211371476" border="0"  src="https://freight.cargo.site/w/1000/i/cce38c62dadb1643f334861cf7d3ef9797f271483f7a609537c3effb155a6023/EST-6_AYONDPerfume_Mascort_CaseStudy_005.jpg" /&#62;

	&#60;img width="3342" height="1880" width_o="3342" height_o="1880" data-src="https://freight.cargo.site/t/original/i/aa1229476cc7ce6bef1421d6024d2dde0337c133f8a5be45e7d339536223b1b8/EST-6_AYONDPerfume_Mascort_CaseStudy_010.jpg" data-mid="211371492" border="0"  src="https://freight.cargo.site/w/1000/i/aa1229476cc7ce6bef1421d6024d2dde0337c133f8a5be45e7d339536223b1b8/EST-6_AYONDPerfume_Mascort_CaseStudy_010.jpg" /&#62;&#60;img width="3342" height="1880" width_o="3342" height_o="1880" data-src="https://freight.cargo.site/t/original/i/5ba9762267d7e4efb1cac8749ae71e7d07a606f31c8cceac081583583f60ed96/EST-6_AYONDPerfume_Mascort_CaseStudy_009.jpg" data-mid="211371490" border="0"  src="https://freight.cargo.site/w/1000/i/5ba9762267d7e4efb1cac8749ae71e7d07a606f31c8cceac081583583f60ed96/EST-6_AYONDPerfume_Mascort_CaseStudy_009.jpg" /&#62;


	Commitment to Sustainability.To guide users through the packaging, we introduced the desert line—a meticulously embossed design element symbolizing the rugged beauty of the desert. This addition celebrates the desert's resilience and serves a functional purpose, showcasing our dedication and directing users through the content. With sleek, all-black printed branding and information, it elevates the overall aesthetics.

As a core brand principle, AYOND is committed to reducing its impact by designing intentionally and instilling an innately sustainable process. The brand mirrors the desert's ethos by purposefully selecting plant-based, recyclable, or eco-friendly materials, seamlessly integrating its identity into these choices.


This commitment to sustainability is evident in the composition of all materials, chosen carefully together with Ayond’s team. Boxes crafted from 100% post-consumer waste paper, specifically using the environmentally friendly Neenah Environment 100PC Natural 100C sustainable paper and repulpable foil. And recyclable glass and plant-based bio-resins are utilized for fragrance bottles and skincare jars.

As a result, the branded details, including the embossed brand symbol and intricate carvings, create a cohesive visual system that enhances product appeal and invites users on a transformative journey of self-discovery and healing from the inside out.


	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/e8f1db2ec5e84d01054ad79701e6c2811c6e95b5153c32bb8b1fdb7398b4b0fe/EST-6_AYONDPerfume_Mascort_CaseStudy_015.jpg" data-mid="211371504" border="0"  src="https://freight.cargo.site/w/1000/i/e8f1db2ec5e84d01054ad79701e6c2811c6e95b5153c32bb8b1fdb7398b4b0fe/EST-6_AYONDPerfume_Mascort_CaseStudy_015.jpg" /&#62;

	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/0fd326d8423e776668ab3fc136a9bcdbe5c4905f607fb4487c5354250af656f0/EST-6_AYONDPerfume_Mascort_CaseStudy_016.jpg" data-mid="211371505" border="0"  src="https://freight.cargo.site/w/1000/i/0fd326d8423e776668ab3fc136a9bcdbe5c4905f607fb4487c5354250af656f0/EST-6_AYONDPerfume_Mascort_CaseStudy_016.jpg" /&#62;

	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/843e31410fa25eb4ea815aa77c98a0f8ff06532c6e5e625041117b3481b6da42/EST-6_AYONDPerfume_Mascort_CaseStudy_017.jpg" data-mid="211371507" border="0"  src="https://freight.cargo.site/w/1000/i/843e31410fa25eb4ea815aa77c98a0f8ff06532c6e5e625041117b3481b6da42/EST-6_AYONDPerfume_Mascort_CaseStudy_017.jpg" /&#62;

	&#60;img width="3342" height="1880" width_o="3342" height_o="1880" data-src="https://freight.cargo.site/t/original/i/b6e65d0ad6591647edf0644596cfbd78bca8b280488960ecb2b210cc81607400/EST-6_AYONDPerfume_Mascort_CaseStudy_014.jpg" data-mid="211371498" border="0"  src="https://freight.cargo.site/w/1000/i/b6e65d0ad6591647edf0644596cfbd78bca8b280488960ecb2b210cc81607400/EST-6_AYONDPerfume_Mascort_CaseStudy_014.jpg" /&#62;

	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/d3b2ebe5ff337d7252fd9d5d0f98fe47cfe611930fc6ee111e7645742f4c0521/EST-6_AYONDPerfume_Mascort_CaseStudy_011.jpg" data-mid="211371493" border="0"  src="https://freight.cargo.site/w/1000/i/d3b2ebe5ff337d7252fd9d5d0f98fe47cfe611930fc6ee111e7645742f4c0521/EST-6_AYONDPerfume_Mascort_CaseStudy_011.jpg" /&#62;
	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/6024faa29db1b7839d3b04470d3541e89a2bba1212702ef432a64b31738d81a6/EST-6_AYONDPerfume_Mascort_CaseStudy_012.jpg" data-mid="211371495" border="0"  src="https://freight.cargo.site/w/1000/i/6024faa29db1b7839d3b04470d3541e89a2bba1212702ef432a64b31738d81a6/EST-6_AYONDPerfume_Mascort_CaseStudy_012.jpg" /&#62;
	&#60;img width="1085" height="1447" width_o="1085" height_o="1447" data-src="https://freight.cargo.site/t/original/i/03604c7a83de8efe79e4eb112b1bbaa1317375e41ccd44f035ccbf1d4d5de73b/EST-6_AYONDPerfume_Mascort_CaseStudy_013.jpg" data-mid="211371497" border="0"  src="https://freight.cargo.site/w/1000/i/03604c7a83de8efe79e4eb112b1bbaa1317375e41ccd44f035ccbf1d4d5de73b/EST-6_AYONDPerfume_Mascort_CaseStudy_013.jpg" /&#62;


	As a core brand principle, AYOND is committed to reducing its impact by designing intentionally and instilling an innately sustainable process. The brand mirrors the desert's ethos by purposefully selecting plant-based, recyclable, or eco-friendly materials, seamlessly integrating its identity into these choices.

This commitment to sustainability is evident in the composition of all materials, chosen carefully together with Ayond’s team. Boxes crafted from 100% post-consumer waste paper, specifically using the environmentally friendly Neenah Environment 100PC Natural 100C sustainable paper and repulpable foil. And recyclable glass and plant-based bio-resins are utilized for fragrance bottles and skincare jars.

As a result, the branded details, including the embossed brand symbol and intricate carvings, create a cohesive visual system that enhances product appeal and invites users on a transformative journey of self-discovery and healing from the inside out.
	

	&#60;img width="3342" height="1880" width_o="3342" height_o="1880" data-src="https://freight.cargo.site/t/original/i/338ec90957e5bb6f77f8ecc6cd63622d43513ace3290c062e7edf95e9ade7c90/EST-6_AYONDPerfume_Mascort_CaseStudy_018.jpg" data-mid="211371510" border="0"  src="https://freight.cargo.site/w/1000/i/338ec90957e5bb6f77f8ecc6cd63622d43513ace3290c062e7edf95e9ade7c90/EST-6_AYONDPerfume_Mascort_CaseStudy_018.jpg" /&#62;


	AYOND
	

AYOND is a desert-inspired skincare and fragrance brand—a clinically crafted beauty and lifestyle brand that combines powerful actives grown only in the desert with topical nootropics and mood-boosting aromatics to rejuvenate from the inside out. AYOND, a synonym for beyond, encompasses the belief that we must create consciously, inclusively, and sustainably to thrive in a future beyond today. AYOND's visual system is inspired by desert resilience, creating a physical and ethereal space for healing and self-discovery.

Working very closely with AYOND's visionary co-founders, Shani van Breukelen and Porter Yates, we crafted a language for primary and secondary packaging with existing production constraints, and maintaining one of the most valuable pillars of the brand: sustainability. The desert wastes nothing, and neither do we.

Our objective was to develop a sophisticated packaging system that elevated the brand's overall aesthetic and seamlessly accommodated the introduction of new collections. The lockup takes center stage in the primary packaging, strategically positioned at the heart of the labels. In the secondary packaging, it is consistently featured at the top of the boxes, ensuring uniformity across all products. To enhance the brand's allure, we incorporated embossed elements, introducing an element of surprise and intriguing textures reminiscent of the unpredictable beauty in the desert.

To guide users through the packaging, we introduced the desert line—a meticulously embossed design element symbolizing the rugged beauty of the desert. This addition celebrates the desert's resilience and serves a functional purpose, showcasing our dedication and directing users through the content. With sleek, all-black printed branding and information, it elevates the overall aesthetics.
 

As a core brand principle, AYOND is committed to reducing its impact by designing intentionally and instilling an innately sustainable process. The brand mirrors the desert's ethos by purposefully selecting plant-based, recyclable, or eco-friendly materials, seamlessly integrating its identity into these choices.

This commitment to sustainability is evident in the composition of all materials, chosen carefully together with Ayond’s team. Boxes crafted from 100% post-consumer waste paper, specifically using the environmentally friendly Neenah Environment 100PC Natural 100C sustainable paper and repulpable foil. And recyclable glass and plant-based bio-resins are utilized for fragrance bottles and skincare jars.

As a result, the branded details, including the embossed brand symbol and intricate carvings, create a cohesive visual system that enhances product appeal and invites users on a transformative journey of self-discovery and healing from the inside out.  
	EST+6 ↴New York, 2023

Output ↴
 Design Strategy,Brand System Design, Creative Direction, Packaging Design.


Team ↴
Shani van Breukelen (Ayond's Founder, Creative Director)
Porter Yates (Ayond's Founder)
Clara Ongil (Design)
Cris Mascort (Creative Director, Design)

Printer ↴
Rohner Press

Photography &#38;amp; Campaign ↴David William Baum


Foundry ↴
La Bolde Vita for Zimula Inkspot
Zimula Inkspot Regular
F37 for F37 Blanka
F37 Blanka Regular
F37 Blanka Medium


</description>
		
	</item>
		
		
	<item>
		<title>VSCO Brand Relaunch</title>
				
		<link>https://crismascort.com/VSCO-Brand-Relaunch</link>

		<pubDate>Wed, 15 May 2024 07:57:03 +0000</pubDate>

		<dc:creator>Cris Mascort - Selected Work</dc:creator>

		<guid isPermaLink="true">https://crismascort.com/VSCO-Brand-Relaunch</guid>

		<description>VSCO CS


	17

	VSCORole ↴Creative &#38;amp; Design Director
EST+6

	Brand platforms
Brand strategy
Design Strategy
Brand Identity
Art Direction
Marketing Design
Brand Audit
Brand Guidelines &#38;amp; Creative Toolkits
Curation
Brand Implementation
Brand Systems
Brand and Design Strategy, Brand Identity Redesign, and Brand Implementation for VSCO's new business and audience shift.VSCO is more than an app with editing tools or any other social media destination. It is a platform for creative growth.


	Full case study ↴


	Visual Supply Company is a start-up founded by Joel Flory and Greg Lutze in California in 2011. VSCO launched in 2012. In 2017, VSCO launched a subscription model. As of 2018, Visual Supply Company has $90 million in funding from investors and over 2 million paying members.

Its business model has continuously evolved from an Adobe Lightroom preset to a mobile app photo editing platform to a general community focus. However, during 2018-2020, the business wanted to refocus on its original core: photographers, not just pros, but anyone who wanted to commit to their craft with time, skillset, education, or money—what VSCO calls "Serious Creators."

	We partnered to develop a brand strategy through workshops, stakeholder interviews, and a brand audit. We shaped a design brief and started working with foundational elements to keep, discard, or evolve existing assets and principles.

VSCO is a beloved brand, so it was a delicate and thoughtful exercise. The intention was never to do a complete redesign but a brand evolution. We evolved the logo and rethought the usage of its typographic family, designed by Göran Söderström from Letters from Sweden. Everything else, we updated. We built a system from creator to creator, so we had to use and start speaking the same language.


	&#60;img width="3342" height="1880" width_o="3342" height_o="1880" data-src="https://freight.cargo.site/t/original/i/78585adda49390540eba1fa79439f9a045930e729c1784108566f51d3c56e3a4/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0001.jpg" data-mid="210950360" border="0"  src="https://freight.cargo.site/w/1000/i/78585adda49390540eba1fa79439f9a045930e729c1784108566f51d3c56e3a4/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0001.jpg" /&#62;


	Brand &#38;amp; Design Strategy
We started this partnership by auditing the existing brand, competitors, and adjacent players to develop a comprehensive design brief followed by brand and design strategy from VSCO's new mission statement, "We Nurture Creativity So You Can Make It." From solidifying the brand strategy, we defined the evolved brand language, created an extensive creative tool with in-app and marketing templates, identities for programs and other internal initiatives, and created a vast guidelines document for internal and third-party implementation.

VSCO is more than an app with editing tools or any other social media destination. It is a platform for creative growth. It revolves around three powerful values: QUALITY, TRUST, and CURATION. We had to find a language and a story that would honor its original DNA and bridge the creative flow: from creation to expression.

VSCO puts the creator at the center of its existence. It believes that creativity is of the essence. It reflects all people and cultures and challenges us to be our best selves. The platform gives opportunities for discovery and growth, innovation, and collaboration. It helps creators realize their passion.


Our design story started with the creators' relationship with their cameras and tools: when they are behind or in front of them (sharing the work with the world). This relationship is the foundation for the entire design system.

"Photography trains us to look in and out at the same time, paying closer attention not only to the world around us but also to the quality of our own response to it." —Sophie Howarth

"The camera is an instrument that teaches people to see without a camera." —Dorothea Lange


	&#60;img width="3342" height="1880" width_o="3342" height_o="1880" data-src="https://freight.cargo.site/t/original/i/00690f9096a5ce9ded5b35b975e90ab1479775a7850ef6fc96ca06c7033e7181/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0008.jpg" data-mid="210950444" border="0"  src="https://freight.cargo.site/w/1000/i/00690f9096a5ce9ded5b35b975e90ab1479775a7850ef6fc96ca06c7033e7181/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0008.jpg" /&#62;

	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/ffe4de6b6010ccd3cc714982f14423eb4cbaeab9b870559160cbeb03a22c28a6/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0002.jpg" data-mid="210950446" border="0"  src="https://freight.cargo.site/w/1000/i/ffe4de6b6010ccd3cc714982f14423eb4cbaeab9b870559160cbeb03a22c28a6/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0002.jpg" /&#62;

	
	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/543d98d41d75cc2ed98627138396fba3faf8053eb2404aebcf83f7140c5b0e2c/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0004.jpg" data-mid="210950447" border="0"  src="https://freight.cargo.site/w/1000/i/543d98d41d75cc2ed98627138396fba3faf8053eb2404aebcf83f7140c5b0e2c/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0004.jpg" /&#62;

	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/eb16af76ba98a8b167d069904a188d9df61ae969b7c1266c0ef7124ebc291404/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0005.jpg" data-mid="210950448" border="0"  src="https://freight.cargo.site/w/1000/i/eb16af76ba98a8b167d069904a188d9df61ae969b7c1266c0ef7124ebc291404/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0005.jpg" /&#62;
	
&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/7cda15eda7bc2a4c91e4a7a3dcd2cb022531e1ab546aacb1a2bacc672e885f73/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0006.jpg" data-mid="210950450" border="0"  src="https://freight.cargo.site/w/1000/i/7cda15eda7bc2a4c91e4a7a3dcd2cb022531e1ab546aacb1a2bacc672e885f73/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0006.jpg" /&#62;
	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/1bbcf5c9080603debe2a0bde6e92f91f3122ca0a05af3bfb18bae469ccc41f5c/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0007.jpg" data-mid="210950451" border="0"  src="https://freight.cargo.site/w/1000/i/1bbcf5c9080603debe2a0bde6e92f91f3122ca0a05af3bfb18bae469ccc41f5c/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0007.jpg" /&#62;


	Symbol &#38;amp; SystemWe revisited the symbol: its original shape was based on 26-slot outer ring, and a 14-slot inner ring. While the seal had a strong design story behind genetic mapping, codex, and mitosis, it was experiencing performance challenges on screen devices, motion, and smaller contexts. Changing the symbol would have never been a wise option, as we wanted to pay respect to its foundational archeology and DNA. However, we needed to find a solution to optimize it.

We reduced the amount cells following its geometry as a design principle from the original guidelines. We added a simplified meaning that could reflect the platform's evolution to its present state: creator at the core of the experience. The inner ring represents their creative process – tools, techniques, creations, and work. The outer ring represents their creative expression – what creators share and their relationships with their community. The symbol represents an interconnected group of dynamics, tools, patterns, and people that feed each other. An ecosystem of creative expression where CREATOR ALWAYS GOES FIRST, and it's at the center of everything.


	After, we unfolded the rest of the system based in the relationship mentioned with creators and their tools. A black and white symbiosis with a colorful full range in between. The black universe is born from the physical experience of looking through the camera visor. Where everything else disappears, and all that matters is the creative process. On the other hand, we have the output of that process: when creators share their work with the world and their point of view. It is pristine, light, and artwork-oriented gallery-like.


	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/288b6b596b2367ad20aad43fcd2ebe55bd509d90238068fbf6555c37f8073539/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0009.jpg" data-mid="210951274" border="0"  src="https://freight.cargo.site/w/1000/i/288b6b596b2367ad20aad43fcd2ebe55bd509d90238068fbf6555c37f8073539/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0009.jpg" /&#62;
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	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/c415a1ad297f42f5c8b1c6e30e93afb45dec7acb6f92270af368ff58de116aad/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0015.jpg" data-mid="210951280" border="0"  src="https://freight.cargo.site/w/1000/i/c415a1ad297f42f5c8b1c6e30e93afb45dec7acb6f92270af368ff58de116aad/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0015.jpg" /&#62;
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	Attribution

Another critical strategic decision was to create an attribution device to bring the new strategy to life. This device would credit VSCO's creators and generate leads for the platform. It is composed of the user's avatar, URL, and username. Its implementation follows the circularity of the wordmark and a contextual simplification (in/out of the platform). Our attribution device serves as a wordmark that puts the creator at the core of the experience.


	For VSCO, it was important to leverage member's work and promote them as part of its DNA. An attribution tag is a badge generally used:
— As a signed-off / call to action at the end of our layouts
— Next to the seal as a brand device
— Next to the artwork itself when using multiple images. 
	

	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/9e26ae561cae95652e16c155beaee57b91a3ac52f2106c4d6e9d24c2d2b26692/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0030.jpg" data-mid="210952100" border="0"  src="https://freight.cargo.site/w/1000/i/9e26ae561cae95652e16c155beaee57b91a3ac52f2106c4d6e9d24c2d2b26692/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0030.jpg" /&#62;
	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/c784ba8b7326520108cdb5337e1235404dfcf43a012190fd884442df29e6d4b6/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0031.jpg" data-mid="210952101" border="0"  src="https://freight.cargo.site/w/1000/i/c784ba8b7326520108cdb5337e1235404dfcf43a012190fd884442df29e6d4b6/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0031.jpg" /&#62;
	

	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/572c3b490bd7cfd444f389960c4cbe306938e1b34ca2724501f77153c4f195e1/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0033.jpg" data-mid="210952104" border="0"  src="https://freight.cargo.site/w/1000/i/572c3b490bd7cfd444f389960c4cbe306938e1b34ca2724501f77153c4f195e1/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0033.jpg" /&#62;
	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/fe15e919b87f03fb9731d4610b28a00290d26e9c4f6e864518f31fe5f372033e/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0034.jpg" data-mid="210952105" border="0"  src="https://freight.cargo.site/w/1000/i/fe15e919b87f03fb9731d4610b28a00290d26e9c4f6e864518f31fe5f372033e/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0034.jpg" /&#62;
	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/e8494300c677d077e6917bf90d75b83cead0fcf09bad78b8b72bdcde97408672/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0035.jpg" data-mid="210952106" border="0"  src="https://freight.cargo.site/w/1000/i/e8494300c677d077e6917bf90d75b83cead0fcf09bad78b8b72bdcde97408672/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0035.jpg" /&#62;

	&#60;img width="3342" height="1880" width_o="3342" height_o="1880" data-src="https://freight.cargo.site/t/original/i/2b7ec9c31c94e16826b068f3f77818b276252b9fac91475f53f65314e36a93b1/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0036.jpg" data-mid="210953149" border="0"  src="https://freight.cargo.site/w/1000/i/2b7ec9c31c94e16826b068f3f77818b276252b9fac91475f53f65314e36a93b1/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0036.jpg" /&#62;

VSCO Gothic
VSCO Gothic is a custom typographic family designed by Göran Söderström from Letters (Sweden). It is offered in 5 weights, including small caps versions. The typeface is intended for both digital consumption and print. The interest lies in not chasing perfection but rather realism.

VSCO does not overdo type. It finds the right proportions through the different typographic styles. It avoids over-decoration for an elegant and serene effect, even when we treat type as a graphic element. It also follows accessibility guidelines for informational text.

	We also reduced the number of type sizes in our layouts as much as possible to declutter the space and create a coherent graphic language—only using type as a companion of visual content and the creator's artwork that flows seamlessly around it. 
	

	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/2c672499f422d72857bda9e87982ee468d4402dc49f840a425a7dd4fe4176a89/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0037.jpg" data-mid="210953152" border="0"  src="https://freight.cargo.site/w/1000/i/2c672499f422d72857bda9e87982ee468d4402dc49f840a425a7dd4fe4176a89/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0037.jpg" /&#62;

	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/c3d6b01d617c33d71fe85e65d642414de9f9491233b20588e3aec20d7d0dd87c/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0038.gif" data-mid="210954387" border="0"  src="https://freight.cargo.site/w/1000/i/c3d6b01d617c33d71fe85e65d642414de9f9491233b20588e3aec20d7d0dd87c/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0038.gif" /&#62;
	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/0895f605501a1f9651b7d5c5410afa5e7ab45bf1d932557cd5735c026cc643ff/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0039.jpg" data-mid="210953155" border="0"  src="https://freight.cargo.site/w/1000/i/0895f605501a1f9651b7d5c5410afa5e7ab45bf1d932557cd5735c026cc643ff/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0039.jpg" /&#62;
&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/a45e45dd43d7f687a91fc08283c0ba3ef90dc7c6e17f344d3da3a706866d2065/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0040.jpg" data-mid="210953156" border="0"  src="https://freight.cargo.site/w/1000/i/a45e45dd43d7f687a91fc08283c0ba3ef90dc7c6e17f344d3da3a706866d2065/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0040.jpg" /&#62;

	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/42e4db2bf72ca9fea5da9bf080bd786600aa1f1dbb0ea131ce9059fd0ed53505/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0041.jpg" data-mid="210953157" border="0"  src="https://freight.cargo.site/w/1000/i/42e4db2bf72ca9fea5da9bf080bd786600aa1f1dbb0ea131ce9059fd0ed53505/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0041.jpg" /&#62;
	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/42d0433786bd7e5d3c8803d06654c8215d2170a773ccc7a5efbdadc18542ad99/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0042.jpg" data-mid="210953158" border="0"  src="https://freight.cargo.site/w/1000/i/42d0433786bd7e5d3c8803d06654c8215d2170a773ccc7a5efbdadc18542ad99/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0042.jpg" /&#62;
&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/bab478b45ecfb08a90389229d6cf8d42e1f342dd5f31e23e959d2fdc1113c78b/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0043.jpg" data-mid="210953159" border="0"  src="https://freight.cargo.site/w/1000/i/bab478b45ecfb08a90389229d6cf8d42e1f342dd5f31e23e959d2fdc1113c78b/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0043.jpg" /&#62;

	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/3631f1a2bf929a6ddbc87ae30eec851f5d1092f5c1326a4eecef4a247f27d4d2/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0044.jpg" data-mid="210953160" border="0"  src="https://freight.cargo.site/w/1000/i/3631f1a2bf929a6ddbc87ae30eec851f5d1092f5c1326a4eecef4a247f27d4d2/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0044.jpg" /&#62;
	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/71e40bc1e79ad5bb8da4b32b090f4f809c031c894f9ee6ff8e4bd10f43e11b3f/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0045.jpg" data-mid="210953161" border="0"  src="https://freight.cargo.site/w/1000/i/71e40bc1e79ad5bb8da4b32b090f4f809c031c894f9ee6ff8e4bd10f43e11b3f/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0045.jpg" /&#62;
&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/536b6990d85abea55482e98031c582385db202a7ca7cd86e2505ef4d6e043ddd/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0046.jpg" data-mid="210953162" border="0"  src="https://freight.cargo.site/w/1000/i/536b6990d85abea55482e98031c582385db202a7ca7cd86e2505ef4d6e043ddd/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0046.jpg" /&#62;

	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/8d566bfe6528cd3eb5e5942a4f3e052f6939f0c6c23d4a1d6d556b17f10b011c/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0047.jpg" data-mid="210953163" border="0"  src="https://freight.cargo.site/w/1000/i/8d566bfe6528cd3eb5e5942a4f3e052f6939f0c6c23d4a1d6d556b17f10b011c/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0047.jpg" /&#62;
	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/470761aa4ee54952956e78fbf76229a281060574f2812784a964726e7657b6bc/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0048.jpg" data-mid="210953165" border="0"  src="https://freight.cargo.site/w/1000/i/470761aa4ee54952956e78fbf76229a281060574f2812784a964726e7657b6bc/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0048.jpg" /&#62;


&#60;img width="3342" height="1880" width_o="3342" height_o="1880" data-src="https://freight.cargo.site/t/original/i/57aafefdabc4a430e0b4449a400deacfad814882bbc1b0093776b1495bc49581/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0053.jpg" data-mid="210953815" border="0"  src="https://freight.cargo.site/w/1000/i/57aafefdabc4a430e0b4449a400deacfad814882bbc1b0093776b1495bc49581/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0053.jpg" /&#62;
&#60;img width="3342" height="1880" width_o="3342" height_o="1880" data-src="https://freight.cargo.site/t/original/i/f8cf312dadcc71d80b6f9b2722719d85d50ae00d6644100b7f27617bcfc02e38/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0054.jpg" data-mid="210953816" border="0"  src="https://freight.cargo.site/w/1000/i/f8cf312dadcc71d80b6f9b2722719d85d50ae00d6644100b7f27617bcfc02e38/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0054.jpg" /&#62;&#60;img width="3342" height="1880" width_o="3342" height_o="1880" data-src="https://freight.cargo.site/t/original/i/edf31ba18dff4c0767853a716ab02f64d7f1d448d1ef95b5ecb2ea5d232d2629/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0055.jpg" data-mid="210953817" border="0"  src="https://freight.cargo.site/w/1000/i/edf31ba18dff4c0767853a716ab02f64d7f1d448d1ef95b5ecb2ea5d232d2629/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0055.jpg" /&#62;


	Layout: form creative process to creative expression

For the system's foundation, we defined two main types of layouts: The first one refers to the creative process and uses film negatives as a visual reference to define type placement close to the edges. The second one refers to a gallery and editorial approach using white space to frame artwork and allow a good lecture of the content.

The layout system uses of grids to organize the informationand protect the artwork display. It embraces negative space for a healthy content cadence and decluttering the compositions. It also uses simplification to focus on the most relevant information for a more significant impact.
	

	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/fbb300bfe691367f140783286707a45eda83cc57de4eb53df093d36064825242/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0056.gif" data-mid="210953939" border="0"  src="https://freight.cargo.site/w/1000/i/fbb300bfe691367f140783286707a45eda83cc57de4eb53df093d36064825242/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0056.gif" /&#62;
	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/4ef231108a5dba41c4361d3e0bfcf7d2a27f1c244080449baa5181a365d9e18c/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0057.jpg" data-mid="210953928" border="0"  src="https://freight.cargo.site/w/1000/i/4ef231108a5dba41c4361d3e0bfcf7d2a27f1c244080449baa5181a365d9e18c/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0057.jpg" /&#62;
	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/5fc2ea7cd4dcc4da703005e4055bbb85292fcd096d8a52fb2ab3937feb9566be/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0058.jpg" data-mid="210953929" border="0"  src="https://freight.cargo.site/w/1000/i/5fc2ea7cd4dcc4da703005e4055bbb85292fcd096d8a52fb2ab3937feb9566be/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0058.jpg" /&#62;


	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/143b00a304d20b13e5487b68a255d58c168c95fa269aeafa1e4d06fc15af32d9/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0059.gif" data-mid="210953942" border="0"  src="https://freight.cargo.site/w/1000/i/143b00a304d20b13e5487b68a255d58c168c95fa269aeafa1e4d06fc15af32d9/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0059.gif" /&#62;
	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/a5377f492e2a24ae529ab0de4f95b2571eaa6ef75b30e474c225d66377ca36de/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0060.jpg" data-mid="210953931" border="0"  src="https://freight.cargo.site/w/1000/i/a5377f492e2a24ae529ab0de4f95b2571eaa6ef75b30e474c225d66377ca36de/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0060.jpg" /&#62;
	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/f29d59d8533e52739f57e58497da2dcbbc047769b8a3d97ca8ad9b0821f28632/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0061.jpg" data-mid="210953932" border="0"  src="https://freight.cargo.site/w/1000/i/f29d59d8533e52739f57e58497da2dcbbc047769b8a3d97ca8ad9b0821f28632/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0061.jpg" /&#62;

	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/3d4f6c08263a4196ab74be1c6f042784b9e40799133287465270b31ef7a72b4a/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0062.jpg" data-mid="210953933" border="0"  src="https://freight.cargo.site/w/1000/i/3d4f6c08263a4196ab74be1c6f042784b9e40799133287465270b31ef7a72b4a/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0062.jpg" /&#62;
	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/4a59246dca0d0479997fc82939f2dcc8e8533967168d6c81881fd99cdb2029fb/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0063.jpg" data-mid="210953934" border="0"  src="https://freight.cargo.site/w/1000/i/4a59246dca0d0479997fc82939f2dcc8e8533967168d6c81881fd99cdb2029fb/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0063.jpg" /&#62;
	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/6370a724b21c0ad4679c2dc06a47eb2adaf3df8625bf1f71eebed8f08d16a32d/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0064.jpg" data-mid="210953935" border="0"  src="https://freight.cargo.site/w/1000/i/6370a724b21c0ad4679c2dc06a47eb2adaf3df8625bf1f71eebed8f08d16a32d/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0064.jpg" /&#62;

	&#60;img width="3342" height="1880" width_o="3342" height_o="1880" data-src="https://freight.cargo.site/t/original/i/80311c6def56f6a68528ed56d2577adda3b3f71f692865c7d51bcfbc1d853e10/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0065.jpg" data-mid="210953936" border="0"  src="https://freight.cargo.site/w/1000/i/80311c6def56f6a68528ed56d2577adda3b3f71f692865c7d51bcfbc1d853e10/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0065.jpg" /&#62;
&#60;img width="3342" height="1880" width_o="3342" height_o="1880" data-src="https://freight.cargo.site/t/original/i/f7f2a76cda4d10d0450fe0550465ce29956d45161cf4c057f73e551e9d94ef8a/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0066.jpg" data-mid="210954398" border="0"  src="https://freight.cargo.site/w/1000/i/f7f2a76cda4d10d0450fe0550465ce29956d45161cf4c057f73e551e9d94ef8a/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0066.jpg" /&#62;

Role of Color
While VSCO's color theory is based on black-and-white (dark for creative process and light for creative expression), VSCO's use of color encompasses the entire spectrum in between.

Color represents creative self-expression and identity: a statement that VSCO supports individuals' self-expression, communicates diversity, and connects our customers to the tools themselves.
	

	&#60;img width="3342" height="1880" width_o="3342" height_o="1880" data-src="https://freight.cargo.site/t/original/i/2e91fd8ac20091cafa15a2a9361e9270aedaceb7fb231d626475afbf89a66fa3/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0067.jpg" data-mid="210955895" border="0"  src="https://freight.cargo.site/w/1000/i/2e91fd8ac20091cafa15a2a9361e9270aedaceb7fb231d626475afbf89a66fa3/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0067.jpg" /&#62;


	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/6693886c2941c5d7a733c9160a9ae5be379a3e196fc8274d62b65f759939d297/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0068.gif" data-mid="210956025" border="0"  src="https://freight.cargo.site/w/1000/i/6693886c2941c5d7a733c9160a9ae5be379a3e196fc8274d62b65f759939d297/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0068.gif" /&#62;
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ProgramsPrograms are about how the VSCO system comes to life through key marketing environments, from product marketing to curation programs. The Curation and Marketing team develops programs to empower, inspire, and push the community and creators.We developed a series of sub-identities for these programs. They require a visual distinction, yet they have to&#38;nbsp;feel part of the overarching VSCO system.For scalability purposes and to avoid generating a complex brand portfolio, we developed a system to generate those micro-identities for new or upcoming programs. As inspiration, we looked into lens sharpness test cards and other analog photography materials to develop&#38;nbsp;a series of graphic elements that communicate the different program's offerings.


	&#60;img width="3342" height="1880" width_o="3342" height_o="1880" data-src="https://freight.cargo.site/t/original/i/78e80b68bedb0b8ca85be7caf466da2f3ecbb2eba13654df7cf4af561f4ac891/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0078.jpg" data-mid="210956697" border="0"  src="https://freight.cargo.site/w/1000/i/78e80b68bedb0b8ca85be7caf466da2f3ecbb2eba13654df7cf4af561f4ac891/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0078.jpg" /&#62;
Curation

Mindful, Intentional, and 100% Community-focusedVSCO's point of view around photography is to be mindful, intentional, and 100% community-focused. It is about our community and diversity. VSCO licenses and leverages its members; VSCO credits them and creates value through our communications, which are 100% community-sourced.

	As with all the brand identity elements, photography revolves around QUALITY, TRUST, and CURATION. Being one of the most sensitive chapters of the entire system:

QUALITY
Quality means being a relevant place for photography from a technical and subject matter standpoint. VSCO advocates for craft, for images that create a reaction in us and want us to see them. They are beautifully composed and have a clear point of view on how to decode the world.

TRUST
VSCO believes in honest, down-to-earth visual culture. It's not about showing off but creating a safe, inviting community of creators. VSCO avoids offensive content or activism-related content. However, they stay relevant by leveraging conversations in our culture, no matter their nature.

CURATION
VSCO curates photography by reducing the existing visual noise and pushing forward images that are thoughtful and generate excitement and creative energy. Those images inspire creators to keep pushing the boundaries and creativity. VSCO is an immersive platform that allows a slower pace for content consumption and learning.

	&#60;img width="2151" height="1210" width_o="2151" height_o="1210" data-src="https://freight.cargo.site/t/original/i/67fedd091c4482025a8a6740a2ec7074c3a706252603f475c42702abd7e3a619/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0081.gif" data-mid="210957800" border="0"  src="https://freight.cargo.site/w/1000/i/67fedd091c4482025a8a6740a2ec7074c3a706252603f475c42702abd7e3a619/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0081.gif" /&#62;
&#60;img width="3342" height="1880" width_o="3342" height_o="1880" data-src="https://freight.cargo.site/t/original/i/7b011cbf0d878bb0624e6a4b8426d14cdc1ba1ab2874d4f52a07c2d66077ab94/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0079.jpg" data-mid="210956698" border="0"  src="https://freight.cargo.site/w/1000/i/7b011cbf0d878bb0624e6a4b8426d14cdc1ba1ab2874d4f52a07c2d66077ab94/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0079.jpg" /&#62;

Brand Guidelines &#38;amp; Creative Toolkit
As part of extensive guidelines, we also defined other business key factors like the representation of interface, motion design, and guidance around attribution. All of it is alongside a creative toolkit document primarily for marketing, with more than 1000 templates for social media, CRM, and in-app communications.

We worked closely with the team to implement and integrate the new system internally and with third-party collaborators until today.
	

	&#60;img width="3342" height="1880" width_o="3342" height_o="1880" data-src="https://freight.cargo.site/t/original/i/0fce22c6ce1d33fbb122e941745706a5b7934a7ffdc1ab0e7b8ff45504e3eec2/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0080.jpg" data-mid="210956699" border="0"  src="https://freight.cargo.site/w/1000/i/0fce22c6ce1d33fbb122e941745706a5b7934a7ffdc1ab0e7b8ff45504e3eec2/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0080.jpg" /&#62;&#60;img width="3342" height="1880" width_o="3342" height_o="1880" data-src="https://freight.cargo.site/t/original/i/bb66e2a03d6c80ea9bee680dc296e567fd1e78f96832d56883176c6b7793f535/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0082.jpg" data-mid="210956700" border="0"  src="https://freight.cargo.site/w/1000/i/bb66e2a03d6c80ea9bee680dc296e567fd1e78f96832d56883176c6b7793f535/EST-6_VSCO_BRANDPLATFORM_CrisMascort_0082.jpg" /&#62;


	VSCO
	

Visual Supply Company is a start-up founded by Joel Flory and Greg Lutze in California in 2011. VSCO launched in 2012. In 2017, VSCO launched a subscription model. As of 2018, Visual Supply Company has $90 million in funding from investors and over 2 million paying members.

Its business model has continuously evolved from an Adobe Lightroom preset to a mobile app photo editing platform to a general community focus. However, during 2018-2020, the business wanted to refocus on its original core: photographers, not just pros, but anyone who wanted to commit to their craft with time, skillset, education, or money—what VSCO calls "Serious Creators."

We partnered to develop a brand strategy through workshops, stakeholder interviews, and a brand audit. We shaped a design brief and started working with foundational elements to keep, discard, or evolve existing assets and principles.

VSCO is a beloved brand, so it was a delicate and thoughtful exercise. The intention was never to do a complete redesign but a brand evolution. We evolved the logo and rethought the usage of its typographic family, designed by Göran Söderström from Letters from Sweden. Everything else, we updated. We built a system from creator to creator, so we had to use and start speaking the same language.

Brand &#38;amp; Design Strategy

We started this partnership by auditing the existing brand, competitors, and adjacent players to develop a comprehensive design brief followed by brand and design strategy from VSCO's new mission statement, "We Nurture Creativity So You Can Make It." From solidifying the brand strategy, we defined the evolved brand language, created an extensive creative tool with in-app and marketing templates, identities for programs and other internal initiatives, and created a vast guidelines document for internal and third-party implementation.

VSCO is more than an app with editing tools or any other social media destination. It is a platform for creative growth. It revolves around three powerful values: QUALITY, TRUST, and CURATION. We had to find a language and a story that would honor its original DNA and bridge the creative flow: from creation to expression.

VSCO puts the creator at the center of its existence. It believes that creativity is of the essence. It reflects all people and cultures and challenges us to be our best selves. The platform gives opportunities for discovery and growth, innovation, and collaboration. It helps creators realize their passion.

Our design story started with the creators' relationship with their cameras and tools: when they are behind or in front of them (sharing the work with the world). This relationship is the foundation for the entire design system.

"Photography trains us to look in and out at the same time, paying closer attention not only to the world around us but also to the quality of our own response to it." —Sophie Howarth

"The camera is an instrument that teaches people to see without a camera." —Dorothea Lange

Symbol &#38;amp; System

We revisited the symbol: its original shape was based on 26-slot outer ring, and a 14-slot inner ring. While the seal had a strong design story behind genetic mapping, codex, and mitosis, it was experiencing performance challenges on screen devices, motion, and smaller contexts. Changing the symbol would have never been a wise option, as we wanted to pay respect to its foundational archeology and DNA. However, we needed to find a solution to optimize it. We reduced the amount cells following its geometry as a design principle from the original guidelines. We added a simplified meaning that could reflect the platform's evolution to its present state: creator at the core of the experience. The inner ring represents their creative process – tools, techniques, creations, and work. The outer ring represents their creative expression – what creators share and their relationships with their community. The symbol represents an interconnected group of dynamics, tools, patterns, and people that feed each other. An ecosystem of creative expression where CREATOR ALWAYS GOES FIRST, and it's at the center of everything.

After, we unfolded the rest of the system based in the relationship mentioned with creators and their tools. A black and white symbiosis with a colorful full range in between. The black universe is born from the physical experience of looking through the camera visor. Where everything else disappears, and all that matters is the creative process. On the other hand, we have the output of that process: when creators share their work with the world and their point of view. It is pristine, light, and artwork-oriented gallery-like.

Attribution

Another critical strategic decision was to create an attribution device to bring the new strategy to life. This device would credit VSCO's creators and generate leads for the platform. It is composed of the user's avatar, URL, and username. Its implementation follows the circularity of the wordmark and a contextual simplification (in/out of the platform). Our attribution device serves as a wordmark that puts the creator at the core of the experience.

For VSCO, it was important to leverage member's work and promote them as part of its DNA. An attribution tag is a badge generally used:
— As a signed-off / call to action at the end of our layouts
— Next to the seal as a brand device
— Next to the artwork itself when using multiple images.


Role of typography
VSCO Gothic is a custom typographic family designed by Göran Söderström from Letters (Sweden). It is offered in 5 weights, including small caps versions. The typeface is intended for both digital consumption and print. The interest lies in not chasing perfection but rather realism.
VSCO does not overdo type. It finds the right proportions through the different typographic styles. It avoids over-decoration for an elegant and serene effect, even when we treat type as a graphic element. It also follows accessibility guidelines for informational text.
We also reduced the number of type sizes in our layouts as much as possible to declutter the space and create a coherent graphic language—only using type as a companion of visual content and the creator's artwork that flows seamlessly around it.

Role of color
While VSCO's color theory is based on black-and-white (dark for creative process and light for creative expression), VSCO's use of color encompasses the entire spectrum in between.
Color represents creative self-expression and identity: a statement that VSCO supports individuals' self-expression, communicates diversity, and connects our customers to the tools themselves.
Layout
For the system's foundation, we defined two main types of layouts: The first one refers to the creative process and uses film negatives as a visual reference to define type placement close to the edges. The second one refers to a gallery and editorial approach using white space to frame artwork and allow a good lecture of the content.
The layout system uses of grids to organize the informationand protect the artwork display. It embraces negative space for a healthy content cadence and decluttering the compositions. It also uses simplification to focus on the most relevant information for a more significant impact.
Programs
Programs are about how the VSCO system comes to life through key marketing environments, from product marketing to curation programs. The Curation and Marketing team develops programs to empower, inspire, and push the community and creators.
We developed a series of sub-identities for these programs. They require a visual distinction, yet they have to feel part of the overarching VSCO system.
For scalability purposes and to avoid generating a complex brand portfolio, we developed a system to generate those micro-identities for new or upcoming programs. As inspiration, we looked into lens sharpness test cards and other analog photography materials to develop a series of graphic elements that communicate the different program's offerings.
Curation &#38;amp; Content
VSCO's point of view around photography is to be mindful, intentional, and 100% community-focused. It is about our community and diversity. VSCO licenses and leverages its members; VSCO credits them and creates value through our communications, which are 100% community-sourced.
As with all the brand identity elements, photography revolves around QUALITY, TRUST, and CURATION. Being one of the most sensitive chapters of the entire system:
QUALITYQuality means being a relevant place for photography from a technical and subject matter standpoint. VSCO advocates for craft, for images that create a reaction in us and want us to see them. They are beautifully composed and have a clear point of view on how to decode the world.
TRUSTVSCO believes in honest, down-to-earth visual culture. It's not about showing off but creating a safe, inviting community of creators. VSCO avoids offensive content or activism-related content. However, they stay relevant by leveraging conversations in our culture, no matter their nature.
CURATIONVSCO curates photography by reducing the existing visual noise and pushing forward images that are thoughtful and generate excitement and creative energy. Those images inspire creators to keep pushing the boundaries and creativity. VSCO is an immersive platform that allows a slower pace for content consumption and learning.
Brand Guidelines, Implementation + Creative Toolkit
As part of extensive guidelines, we also defined other business key factors like the representation of interface, motion design, and guidance around attribution. All of it is alongside a creative toolkit document primarily for marketing, with more than 1000 templates for social media, CRM, and in-app communications.
We worked closely with the team to implement and integrate the new system internally and with third-party collaborators until today.  
	EST+6 ↴San Francisco, Barcelona 2022-23

Output ↴
Brand Platforms, Brand Strategy, Design Strategy, Brand Audit, Brand Identity, Brand Design Systems, Guidelines &#38;amp; Creative Toolkits, Design Implementation, Digital Product Design, Editorial Design, Motion Design, Art Direction, Marketing Design, Curation.


Team ↴Josh Ulm (VSCO, VP Design &#38;amp; Mk)
Maggie Jurow (VSCO, Design)
John Slye (VSCO, Curation)
Cris Mascort (EST+6, Creative &#38;amp; Design Direction)

Motion Design ↴
Playlist Studio

Foundry ↴
Göram Söderström, Letters for VSCO GothicVSCO Gothic BookVSCO Gothic MediumVSCO Gothic Semi-Bold

</description>
		
	</item>
		
		
	<item>
		<title>AYOND</title>
				
		<link>https://crismascort.com/AYOND</link>

		<pubDate>Sun, 08 Oct 2023 07:50:45 +0000</pubDate>

		<dc:creator>Cris Mascort - Selected Work</dc:creator>

		<guid isPermaLink="true">https://crismascort.com/AYOND</guid>

		<description>


	16

	AYONDRole ↴Creative &#38;amp; Design Director
EST+6


	Brand Strategy
Design Strategy
Brand Identity
Brand System Design

Packaging Design
Editorial Design
Marketing Design
Photography
Brand identity and design system design, packaging design for Ayond— a desert-inspired skincare and lifestyle brand. AYOND is a clinically crafted beauty and lifestyle brand that combines powerful skincare actives grown only in the desert with topical nootropics and mood-boosting aromatics to rejuvenate from the inside out. 

AYOND is based in New York, created and inspired in New Mexico.


	Full case study ↴


	&#60;img width="5039" height="2835" width_o="5039" height_o="2835" data-src="https://freight.cargo.site/t/original/i/d0d86ab309910ec9aa4b7fb8f6174e95d360e2b895651c059713ae902283193c/AYOND_Mascort_CaseStudy_001.jpg" data-mid="193038432" border="0"  src="https://freight.cargo.site/w/1000/i/d0d86ab309910ec9aa4b7fb8f6174e95d360e2b895651c059713ae902283193c/AYOND_Mascort_CaseStudy_001.jpg" /&#62;

	AYOND is a clinically crafted beauty and lifestyle brand that combines powerful skincare actives grown only in the desert with topical nootropics and mood-boosting aromatics to rejuvenate from the inside out. 

AYOND, a synonym for beyond, encompasses the belief that we must create consciously, inclusively, and sustainably to thrive in a future beyond today.

Shani Van Breukelen is an African-American and Dutch fashion alumni from Central Saint Martins, and Porter Yates, is a native of Santa Fe, and a mechanical engineer with a focus on sustainability. They both founded Ayond in 2018.They shifted from their respective fields after Shani suffered a burn trauma, and the couple started working with plant-based remedies to help heal her skin. Inspired by their experience in the desert, the duo set out to create efficacious skincare that celebrates design without compromising the Earth.

	
	&#60;img width="5039" height="2835" width_o="5039" height_o="2835" data-src="https://freight.cargo.site/t/original/i/45830fc6208051e388294474f74e348cb7e5a2469f5f629f030a977d4b24a17e/AYOND_Mascort_CaseStudy_002.jpg" data-mid="193038431" border="0"  src="https://freight.cargo.site/w/1000/i/45830fc6208051e388294474f74e348cb7e5a2469f5f629f030a977d4b24a17e/AYOND_Mascort_CaseStudy_002.jpg" /&#62;


	AYOND believes that the desert is a powerful source of rejuvenation that awakens our body, mind, and soul to transformative experiences. This state of well-being consciously shifts our awareness from me to us, uplifting our lives to feel more connected, empowered, and whole.

AYOND's visual system is inspired by desert resilience, creating a physical and ethereal space for healing and self-discovery.

We wanted to create a metaphor that could translate the physical and mental experiences we encounter in vast, neverending desertic environments. There is nothing around to guide us: only the position of the sun and our inner thoughts and nature.  
	

	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/1fb468daca386de63d22b86705ca276b6031b1e76f26635c0207d2b73a8ba632/AYOND_Mascort_CaseStudy_003.jpg" data-mid="193038430" border="0"  src="https://freight.cargo.site/w/1000/i/1fb468daca386de63d22b86705ca276b6031b1e76f26635c0207d2b73a8ba632/AYOND_Mascort_CaseStudy_003.jpg" /&#62;

	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/e64a69c5b52ff1b4cfe0e366f7c1067124ce5409fbf3fa751295d44deaf7424c/AYOND_Mascort_CaseStudy_004.jpg" data-mid="193038428" border="0"  src="https://freight.cargo.site/w/1000/i/e64a69c5b52ff1b4cfe0e366f7c1067124ce5409fbf3fa751295d44deaf7424c/AYOND_Mascort_CaseStudy_004.jpg" /&#62;

	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/34925387ec13032162781a4b03fe83824c036bbf68ed5fe918e233c9a6490f77/AYOND_Mascort_CaseStudy_005.jpg" data-mid="193038429" border="0"  src="https://freight.cargo.site/w/1000/i/34925387ec13032162781a4b03fe83824c036bbf68ed5fe918e233c9a6490f77/AYOND_Mascort_CaseStudy_005.jpg" /&#62;

	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/8fa7b186e7e80b126d804cf512fe80bf6023398d2fdc23fcab7a2cbb8a843a04/AYOND_Mascort_CaseStudy_006.gif" data-mid="193073264" border="0"  src="https://freight.cargo.site/w/1000/i/8fa7b186e7e80b126d804cf512fe80bf6023398d2fdc23fcab7a2cbb8a843a04/AYOND_Mascort_CaseStudy_006.gif" /&#62;
	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/f7da1cf309c855cc6fbb42237b3e208cc4dedd9604d10818b201596b880406e5/AYOND_Mascort_CaseStudy_007.jpg" data-mid="193073262" border="0"  src="https://freight.cargo.site/w/1000/i/f7da1cf309c855cc6fbb42237b3e208cc4dedd9604d10818b201596b880406e5/AYOND_Mascort_CaseStudy_007.jpg" /&#62;
    
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	AYOND came to us with an existing logo: an organic shape with some performance challenges but already had a powerful shape. We added depth, creating, scaling, and expanding a system around its organic shape that resembles an 'A'. We realize that this 'A' had a potential behavior that could rotate 180 degrees like a compass. This way could symbolize a guiding totem to a healing and care process, as a compass guides you to find your way. 

After refining the proportions and weight of the icon, we matched a display type for the wordmark that encompassed its unique personality while being a timeless execution. For the wordmark, we used a modified Zimula Inkspot.

 
	We also used Zimula Inkspot for our Display type, which played an important role: having a visual and emotional connection between the wordmark and the rest of the functional information, which was very important in our packaging executions, printed on a wide variety of materials as well as screen display.
Informational body type had to deliver a clear hierarchy and clarity for the ingredients to small legal text.


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	&#60;img width="5039" height="2835" width_o="5039" height_o="2835" data-src="https://freight.cargo.site/t/original/i/feab0fc0abe9abf15f0e605f958ed693ca10e064259596fd8068b03852620354/AYOND_Mascort_CaseStudy_038.jpg" data-mid="193074056" border="0"  src="https://freight.cargo.site/w/1000/i/feab0fc0abe9abf15f0e605f958ed693ca10e064259596fd8068b03852620354/AYOND_Mascort_CaseStudy_038.jpg" /&#62;

	AYOND's color theory is rooted in its Architecture and Landscapes, the interior and exterior uniqueness of New Mexico. 

The color palette is the entrance to New Mexico's aesthetic. It sets the mood for AYOND's brand experience— inspired by the architectural characteristics of Santa Fe and the various deserts throughout the state. The primary color palette is also the foundation for AYOND's primary materials: glass for primary packaging and labels.


	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/78a3214ac7c48a42f4b82063e7b38ed09caecd262b0549b91db8cc2fbd2b0d68/AYOND_Mascort_CaseStudy_039.jpg" data-mid="193074992" border="0"  src="https://freight.cargo.site/w/1000/i/78a3214ac7c48a42f4b82063e7b38ed09caecd262b0549b91db8cc2fbd2b0d68/AYOND_Mascort_CaseStudy_039.jpg" /&#62;
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	&#60;img width="929" height="1653" width_o="929" height_o="1653" data-src="https://freight.cargo.site/t/original/i/466c19a955a0b791cbbdc62ea14d478b2893bfd8a95dc5d4ecfc5ca7132c19e0/AYOND_Mascort_CaseStudy_061.jpg" data-mid="193075498" border="0"  src="https://freight.cargo.site/w/929/i/466c19a955a0b791cbbdc62ea14d478b2893bfd8a95dc5d4ecfc5ca7132c19e0/AYOND_Mascort_CaseStudy_061.jpg" /&#62;
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&#60;img width="5039" height="2835" width_o="5039" height_o="2835" data-src="https://freight.cargo.site/t/original/i/99d31f3bbd73d3b225aa636c124310af38c7086193eff12be9adf441c423e586/AYOND_Mascort_CaseStudy_068.jpg" data-mid="193075505" border="0"  src="https://freight.cargo.site/w/1000/i/99d31f3bbd73d3b225aa636c124310af38c7086193eff12be9adf441c423e586/AYOND_Mascort_CaseStudy_068.jpg" /&#62;

	As a secondary color, we use accents and elevated brights from nature in content or secondary backgrounds in social media assets. Content owns the main narrative line of the desert story, supported by a graphic system and brand language. Using content to bring a unique color palette also helps create a visual cadence, allowing decluttering layouts and building a stronger and more meaningful relationship with AYOND's community.
Each accent is linked to a collection, creating a consistent narrative across all the verticals and SKUs.
	

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	&#60;img width="5039" height="2835" width_o="5039" height_o="2835" data-src="https://freight.cargo.site/t/original/i/8e14f8e61f3919e2df37453faaa62c9a4fcefbb32f2cb1e1b339fe33b890edd4/AYOND_Mascort_CaseStudy_086.jpg" data-mid="193076545" border="0"  src="https://freight.cargo.site/w/1000/i/8e14f8e61f3919e2df37453faaa62c9a4fcefbb32f2cb1e1b339fe33b890edd4/AYOND_Mascort_CaseStudy_086.jpg" /&#62;
&#60;img width="5039" height="2835" width_o="5039" height_o="2835" data-src="https://freight.cargo.site/t/original/i/b8081cb1bbde3383450a483fa6cbb8fac99536bf4319c709f9ac71cca2892a6c/AYOND_Mascort_CaseStudy_087.jpg" data-mid="193076227" border="0"  src="https://freight.cargo.site/w/1000/i/b8081cb1bbde3383450a483fa6cbb8fac99536bf4319c709f9ac71cca2892a6c/AYOND_Mascort_CaseStudy_087.jpg" /&#62;
&#60;img width="5039" height="2835" width_o="5039" height_o="2835" data-src="https://freight.cargo.site/t/original/i/1799eab780c73818744fb51d0c02fefa76f3cdeb7971b841115460761744632f/AYOND_Mascort_CaseStudy_088.jpg" data-mid="193076228" border="0"  src="https://freight.cargo.site/w/1000/i/1799eab780c73818744fb51d0c02fefa76f3cdeb7971b841115460761744632f/AYOND_Mascort_CaseStudy_088.jpg" /&#62;&#60;img width="5039" height="2835" width_o="5039" height_o="2835" data-src="https://freight.cargo.site/t/original/i/3813a53ab339fdaf78477bde0a2dd932ba8cc212d9bc90aec38dab63044a5f5d/AYOND_Mascort_CaseStudy_089.jpg" data-mid="193076225" border="0"  src="https://freight.cargo.site/w/1000/i/3813a53ab339fdaf78477bde0a2dd932ba8cc212d9bc90aec38dab63044a5f5d/AYOND_Mascort_CaseStudy_089.jpg" /&#62;


	AYOND
	

AYOND was founded in 2018 by Shani van Breukelen, an African-American and Dutch fashion alumni from Central Saint Martins, and Porter Yates, a native of Santa Fe and mechanical engineer focused on sustainability.

The pair shifted from their respective fields after Shani suffered a burn trauma, and the couple started working with plant-based remedies to help heal her skin. Inspired by their experience in the desert, the duo set out to create efficacious skincare that celebrates design without compromising the Earth.

AYOND is a desert-inspired skincare and lifestyle brand. A clinically crafted beauty and lifestyle brand that combines powerful skincare actives grown only in the desert with topical nootropics and mood-boosting aromatics to rejuvenate from the inside out. It is a synonym for beyond, encompasses the belief that to thrive in a future beyond today, we must create consciously, inclusively, and sustainably. &#38;nbsp;AYOND believes that the desert is a powerful source of rejuvenation that awakens our body, mind, and soul to transformative experiences. This state of well-being consciously shifts our awareness from me to us, uplifting our lives to feel more connected, empowered, and whole.

AYOND's visual system is inspired by desert resilience, creating a physical and ethereal space for healing and self-discovery.
 

Our task was to re-redesign the original logo and to create a brand system that could scale into packaging, interface, marketing, and beyond. Their original logo was an organic shape with some performance challenges, but it already had a powerful shape. We added depth, creating, scaling, and expanding a system around its organic shape that resembles an 'A'. We realize that this 'A' had a potential behavior that could rotate 180 degrees like a compass. This way could symbolize a guiding totem to a healing and care journey, as a compass guides you to find your way.We wanted to create a metaphor that could translate the physical and mental experiences we encounter in vast, neverending desertic environments. There is nothing around to guide us: only the position of the sun and our inner thoughts and nature.


Working very closely with Shani van Breukelen, Porter Yates, and Rohner Press, we crafted a language for primary and secondary packaging with existing production constraints, and being very careful, we were integrating one of the most valuable pillars of the brand: sustainability.

We also delivered extensive brand guidelines, a creative toolkit, ready-to-print files for primary and secondary packaging, samples, and bundle packaging to equip the team in their future endeavors for content creation.  
	EST+6 ↴New York, 2023

Output ↴
Brand Strategy, Design Strategy,Brand Identity, Brand System Design, Creative Direction, Packaging Design, Editorial Design, Marketing Design, Photography


Team ↴
Shani van Breukelen (Ayond's Founder, Creative Director)
Porter Yates (Ayond's Founder)
Clara Ongil (Design)
Cris Mascort (Creative Director, Design)

Printer ↴
Rohner Press

Photography &#38;amp; Campaign ↴
Porter Yates
Manolo Campion
Bangal Dawson + Plainsight
Cris Mascort

eCommerce ↴
Concept and cadence

Foundry ↴
La Bolde Vita for Zimula Inkspot
Zimula Inkspot Regular
F37 for F37 Blanka
F37 Blanka Regular
F37 Blanka Medium


</description>
		
	</item>
		
		
	<item>
		<title>ESCAC</title>
				
		<link>https://crismascort.com/ESCAC</link>

		<pubDate>Thu, 21 Apr 2022 13:45:34 +0000</pubDate>

		<dc:creator>Cris Mascort - Selected Work</dc:creator>

		<guid isPermaLink="true">https://crismascort.com/ESCAC</guid>

		<description>


	15

	ESCACRole ↴Creative &#38;amp; Design Director


	Brand Identity
Design StrategyArt Direction
Social Media
Systems Design
Apparel
Brand Identity for the new ESCAC's Master's Degree: Brand Storytelling led by Marc Sanchez, Independent Creative Director, and Luna Esquerdo, Founder &#38;amp; Executive Producer of Bambina. The brand idea is about reframing the content and the storytelling for commercial use, keeping the pure essence and the craft of Cinema.


	Full case study ↴


	&#60;img width="3342" height="1880" width_o="3342" height_o="1880" data-src="https://freight.cargo.site/t/original/i/52dc576b5176b015754604f1f4b5a2be696af6199b93febb97db85fe99144b78/16_9-3342-x-1881.jpg" data-mid="140276118" border="0"  src="https://freight.cargo.site/w/1000/i/52dc576b5176b015754604f1f4b5a2be696af6199b93febb97db85fe99144b78/16_9-3342-x-1881.jpg" /&#62;

	&#60;img width="3343" height="1880" width_o="3343" height_o="1880" data-src="https://freight.cargo.site/t/original/i/dfb39d184e23cc18a99511911be40b6c8668376f564b943bab7aba07292b2859/100.jpg" data-mid="140277489" border="0"  src="https://freight.cargo.site/w/1000/i/dfb39d184e23cc18a99511911be40b6c8668376f564b943bab7aba07292b2859/100.jpg" /&#62;
	

	&#60;img width="3342" height="1880" width_o="3342" height_o="1880" data-src="https://freight.cargo.site/t/original/i/70840ccaa9aa7b3c9a5bf6d338cdf6c6e4183fad44cf63c050fefcc539cfc842/200.jpg" data-mid="140362438" border="0"  src="https://freight.cargo.site/w/1000/i/70840ccaa9aa7b3c9a5bf6d338cdf6c6e4183fad44cf63c050fefcc539cfc842/200.jpg" /&#62;
&#60;img width="3343" height="1880" width_o="3343" height_o="1880" data-src="https://freight.cargo.site/t/original/i/bdc8d9379e84d2a80aa818cb4bf370174c67a39fe0063147add76515bc8ce1c6/201.jpg" data-mid="140277491" border="0"  src="https://freight.cargo.site/w/1000/i/bdc8d9379e84d2a80aa818cb4bf370174c67a39fe0063147add76515bc8ce1c6/201.jpg" /&#62;


	&#60;img width="3343" height="1880" width_o="3343" height_o="1880" data-src="https://freight.cargo.site/t/original/i/2b95728dc3bc105e5cb20c35a75828d6b5236c6975e705a546d3c6f270f26675/ESCAC_160_color.gif" data-mid="140360609" border="0"  src="https://freight.cargo.site/w/1000/i/2b95728dc3bc105e5cb20c35a75828d6b5236c6975e705a546d3c6f270f26675/ESCAC_160_color.gif" /&#62;

	&#60;img width="3342" height="1880" width_o="3342" height_o="1880" data-src="https://freight.cargo.site/t/original/i/ea9ff213cb5668726f1a35e021b49ebd689028a0dc2fa09eeeec543999efa509/401.jpg" data-mid="140362449" border="0"  src="https://freight.cargo.site/w/1000/i/ea9ff213cb5668726f1a35e021b49ebd689028a0dc2fa09eeeec543999efa509/401.jpg" /&#62;


	&#60;img width="3343" height="1880" width_o="3343" height_o="1880" data-src="https://freight.cargo.site/t/original/i/d660397d022a8341d63b4920ff95d72b83c79f64a3f95ccb1606f46499027655/500.jpg" data-mid="140277493" border="0"  src="https://freight.cargo.site/w/1000/i/d660397d022a8341d63b4920ff95d72b83c79f64a3f95ccb1606f46499027655/500.jpg" /&#62;
	&#60;img width="3343" height="1880" width_o="3343" height_o="1880" data-src="https://freight.cargo.site/t/original/i/b1592752c404239242f63d1c326fa3311e9ce9d80fb89e86a66aa258941e5c5d/501.jpg" data-mid="140277494" border="0"  src="https://freight.cargo.site/w/1000/i/b1592752c404239242f63d1c326fa3311e9ce9d80fb89e86a66aa258941e5c5d/501.jpg" /&#62;

	&#60;img width="3343" height="1880" width_o="3343" height_o="1880" data-src="https://freight.cargo.site/t/original/i/a30774c9f7ce5cd8c40514f25e20b6e324f1f4c347cbf79a1d92a0a7982db66b/600.jpg" data-mid="140277495" border="0"  src="https://freight.cargo.site/w/1000/i/a30774c9f7ce5cd8c40514f25e20b6e324f1f4c347cbf79a1d92a0a7982db66b/600.jpg" /&#62;
	&#60;img width="3343" height="1880" width_o="3343" height_o="1880" data-src="https://freight.cargo.site/t/original/i/d52690807af450a41992fd74249ec9f4083e54858615c33e1c8e357d29f11c11/601.jpg" data-mid="140362490" border="0"  src="https://freight.cargo.site/w/1000/i/d52690807af450a41992fd74249ec9f4083e54858615c33e1c8e357d29f11c11/601.jpg" /&#62;

	&#60;img width="3343" height="1880" width_o="3343" height_o="1880" data-src="https://freight.cargo.site/t/original/i/c14c22af44cc9f7bc7b8469e5798ef92b806d4b88fade29b46e037ccd56933b2/700.jpg" data-mid="140277497" border="0"  src="https://freight.cargo.site/w/1000/i/c14c22af44cc9f7bc7b8469e5798ef92b806d4b88fade29b46e037ccd56933b2/700.jpg" /&#62;
	&#60;img width="3343" height="1880" width_o="3343" height_o="1880" data-src="https://freight.cargo.site/t/original/i/232e3fbcbecd7a7bdc1940772b5234a95d561d4c393e61305892de316cfced26/701.jpg" data-mid="140362532" border="0"  src="https://freight.cargo.site/w/1000/i/232e3fbcbecd7a7bdc1940772b5234a95d561d4c393e61305892de316cfced26/701.jpg" /&#62;

	&#60;img width="6862" height="3860" width_o="6862" height_o="3860" data-src="https://freight.cargo.site/t/original/i/5a11eb2dcde085a9370a9872d8500ad544432384f6d11dfdffc9734773685ffb/800.jpg" data-mid="140362554" border="0"  src="https://freight.cargo.site/w/1000/i/5a11eb2dcde085a9370a9872d8500ad544432384f6d11dfdffc9734773685ffb/800.jpg" /&#62;&#60;img width="6863" height="3860" width_o="6863" height_o="3860" data-src="https://freight.cargo.site/t/original/i/21af51dfe823a0a72a28cbb5b43e10b2864fa90f0b68d2d907e28fbd3e04614d/900.jpg" data-mid="140362576" border="0"  src="https://freight.cargo.site/w/1000/i/21af51dfe823a0a72a28cbb5b43e10b2864fa90f0b68d2d907e28fbd3e04614d/900.jpg" /&#62;


	A bit of history about ESCAC in their own words: The Escola Superior de Cinema i Audiovisuals de Catalunya (Cinema and Audiovisual School of Catalonia) was founded in 1993 as an offshoot of the vocational studies program in Image and Sound of Centre Calassanç. ESCAC is a member of the International Association of Film and Televisions Schools (CILECT), representing 120 educational centers specializing in audiovisual creation and filmmaking. It is a founding member of the European Grouping of Film and Television Schools (GEECT) and the Federation of Latin American Image and Sound Schools (FEISAL). 
	In 2022 they launched a new Master's degree with a more commercial focus: Brand Storytelling. This brief created a unique positioning within the industry and the school and a design system around it.The design story started exploring what "to be an underdog" means within the filmmaking academy and industry. It wasn't about just being disruptive per se but about the purity of filmmaking. This Master's degree is about reframing the content and the storytelling for commercial use, keeping the pure essence and the craft of Cinema. It's about thinking outside the established frameworks of Filmmaking. Because shifting means evolution.


	&#60;img width="2169" height="2169" width_o="2169" height_o="2169" data-src="https://freight.cargo.site/t/original/i/d45c3828b6a9f7729edf4cdb4520f66dde59303831de5b38eb447abca60ff60f/1000.jpg" data-mid="140363919" border="0"  src="https://freight.cargo.site/w/1000/i/d45c3828b6a9f7729edf4cdb4520f66dde59303831de5b38eb447abca60ff60f/1000.jpg" /&#62;

	&#60;img width="1880" height="1880" width_o="1880" height_o="1880" data-src="https://freight.cargo.site/t/original/i/ad6f19f2bbd0c27a40b92e7d12d361ee6cd0457896852f7d7de0d2df591aee01/ESCAC_11_socialmedia.gif" data-mid="140360685" border="0"  src="https://freight.cargo.site/w/1000/i/ad6f19f2bbd0c27a40b92e7d12d361ee6cd0457896852f7d7de0d2df591aee01/ESCAC_11_socialmedia.gif" /&#62;

	&#60;img width="2169" height="2169" width_o="2169" height_o="2169" data-src="https://freight.cargo.site/t/original/i/33270910fa288380d6722382b8a5259c897abd745bf8f4215dcc53dc950fbb63/1001.jpg" data-mid="140363920" border="0"  src="https://freight.cargo.site/w/1000/i/33270910fa288380d6722382b8a5259c897abd745bf8f4215dcc53dc950fbb63/1001.jpg" /&#62;

	&#60;img width="2169" height="2170" width_o="2169" height_o="2170" data-src="https://freight.cargo.site/t/original/i/1b2b64242e332e842aea505fbf5988e4aaa494677efa7a44b628ee32722b03c8/1100.jpg" data-mid="140278008" border="0"  src="https://freight.cargo.site/w/1000/i/1b2b64242e332e842aea505fbf5988e4aaa494677efa7a44b628ee32722b03c8/1100.jpg" /&#62;
	
    
	&#60;img width="2169" height="2170" width_o="2169" height_o="2170" data-src="https://freight.cargo.site/t/original/i/0eba654049019b30404d5d9fc101144e4a3d37c978f5f7901411c5a59b0cd28f/1102.jpg" data-mid="140278010" border="0"  src="https://freight.cargo.site/w/1000/i/0eba654049019b30404d5d9fc101144e4a3d37c978f5f7901411c5a59b0cd28f/1102.jpg" /&#62;

	&#60;img width="2169" height="2169" width_o="2169" height_o="2169" data-src="https://freight.cargo.site/t/original/i/69d3a2bb9daa29bd14a6c4a18aa78b773cc4ce0a1398e21638083361868f8f5b/1200.jpg" data-mid="140363974" border="0"  src="https://freight.cargo.site/w/1000/i/69d3a2bb9daa29bd14a6c4a18aa78b773cc4ce0a1398e21638083361868f8f5b/1200.jpg" /&#62;
	&#60;img width="2169" height="2169" width_o="2169" height_o="2169" data-src="https://freight.cargo.site/t/original/i/db56f994e064ca3f232e37de6987646e8efa6968e17fbe18950500348882ad43/1201.jpg" data-mid="140278013" border="0"  src="https://freight.cargo.site/w/1000/i/db56f994e064ca3f232e37de6987646e8efa6968e17fbe18950500348882ad43/1201.jpg" /&#62;
	&#60;img width="2169" height="2169" width_o="2169" height_o="2169" data-src="https://freight.cargo.site/t/original/i/849173dd61bc93afa1e5cb8c897406973c6d9da5a21fac71c74612db3d68c440/1202.jpg" data-mid="140363981" border="0"  src="https://freight.cargo.site/w/1000/i/849173dd61bc93afa1e5cb8c897406973c6d9da5a21fac71c74612db3d68c440/1202.jpg" /&#62;

	
	&#60;img width="2169" height="2169" width_o="2169" height_o="2169" data-src="https://freight.cargo.site/t/original/i/6e025ba5cb2ef27621fa7565d4d2f4855255c741e816034225b9da195cac296f/1301.jpg" data-mid="140278016" border="0"  src="https://freight.cargo.site/w/1000/i/6e025ba5cb2ef27621fa7565d4d2f4855255c741e816034225b9da195cac296f/1301.jpg" /&#62;
	&#60;img width="2169" height="2169" width_o="2169" height_o="2169" data-src="https://freight.cargo.site/t/original/i/8d912001ee503bebadea13161efb6a9c09110429119444d0472c6154c9f45714/1302.jpg" data-mid="140278017" border="0"  src="https://freight.cargo.site/w/1000/i/8d912001ee503bebadea13161efb6a9c09110429119444d0472c6154c9f45714/1302.jpg" /&#62;


	We hold this idea of being appealing but prohibited, this shameful entity that no one wants to admit they want to f*** with. The design system is a simple metaphor that confines the visual message within a rigid frame and the written one beyond it. We want students (and professionals) to push their boundaries of perception, understanding, and acceptance of the commercial use of filmmaking. It is less about a shameful burden but an opportunity for creative expression, just under a different lens or frame.

As part of creative output, we developed a brand identity system based on scalability. Truthful to the positioning of the Master's degree, but also expandable to the overarching ESCAC brand and filmmaking in general in the future.
 
	
	&#60;img width="1473" height="2619" width_o="1473" height_o="2619" data-src="https://freight.cargo.site/t/original/i/68ab5700b6e589eb6e3974ec2b2837d7ef3b3b9321d945ece906dbba7e55c07d/1502.jpg" data-mid="140278213" border="0"  src="https://freight.cargo.site/w/1000/i/68ab5700b6e589eb6e3974ec2b2837d7ef3b3b9321d945ece906dbba7e55c07d/1502.jpg" /&#62;

	&#60;img width="1474" height="2619" width_o="1474" height_o="2619" data-src="https://freight.cargo.site/t/original/i/afaaadb57fe0d9d70a821aecee43c14c922bfb15dbae4167b9efcb72f4cea44f/1401.jpg" data-mid="140278208" border="0"  src="https://freight.cargo.site/w/1000/i/afaaadb57fe0d9d70a821aecee43c14c922bfb15dbae4167b9efcb72f4cea44f/1401.jpg" /&#62;

	
	&#60;img width="1473" height="2619" width_o="1473" height_o="2619" data-src="https://freight.cargo.site/t/original/i/919e138ed180e19c3f449f4e9f8ff1f7cccd3884fb30b7dffe9e58d4a4cc7c70/1402.jpg" data-mid="140278209" border="0"  src="https://freight.cargo.site/w/1000/i/919e138ed180e19c3f449f4e9f8ff1f7cccd3884fb30b7dffe9e58d4a4cc7c70/1402.jpg" /&#62;


	&#60;img width="1473" height="2619" width_o="1473" height_o="2619" data-src="https://freight.cargo.site/t/original/i/3a2d91053a3b530c0f810f93e25db57de2b801a99290634ff937bd9c64570d0f/1403.jpg" data-mid="140278210" border="0"  src="https://freight.cargo.site/w/1000/i/3a2d91053a3b530c0f810f93e25db57de2b801a99290634ff937bd9c64570d0f/1403.jpg" /&#62;

	&#60;img width="1474" height="2619" width_o="1474" height_o="2619" data-src="https://freight.cargo.site/t/original/i/8d0d0cdc6b6804dc772b7966994dffa68f1dc8987cbe797af4aca41cb93eaff8/1501.jpg" data-mid="140278212" border="0"  src="https://freight.cargo.site/w/1000/i/8d0d0cdc6b6804dc772b7966994dffa68f1dc8987cbe797af4aca41cb93eaff8/1501.jpg" /&#62;
	&#60;img width="1473" height="2619" width_o="1473" height_o="2619" data-src="https://freight.cargo.site/t/original/i/17a992e5518d909d97e1bb0d4494d9a72c920ce3189c5266ad50f4b4f8836d57/1503.jpg" data-mid="140278214" border="0"  src="https://freight.cargo.site/w/1000/i/17a992e5518d909d97e1bb0d4494d9a72c920ce3189c5266ad50f4b4f8836d57/1503.jpg" /&#62;

	&#60;img width="1473" height="2619" width_o="1473" height_o="2619" data-src="https://freight.cargo.site/t/original/i/338cb4ab842994118c493dac6f6f7e18376fc2856b5c60dd0947cdad13f5ffbc/1600.jpg" data-mid="140390946" border="0"  src="https://freight.cargo.site/w/1000/i/338cb4ab842994118c493dac6f6f7e18376fc2856b5c60dd0947cdad13f5ffbc/1600.jpg" /&#62;
	&#60;img width="1474" height="2619" width_o="1474" height_o="2619" data-src="https://freight.cargo.site/t/original/i/f791fa40faa309b58e1a5819ba5d5c5d515b7ee7d5dcba75e54702a77a699419/1601.jpg" data-mid="140364280" border="0"  src="https://freight.cargo.site/w/1000/i/f791fa40faa309b58e1a5819ba5d5c5d515b7ee7d5dcba75e54702a77a699419/1601.jpg" /&#62;
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	ESCAC

	
Before starting, a bit of history about ESCAC. In their own words: The Escola Superior de Cinema i Audiovisuals de Catalunya (Cinema and Audiovisual School of Catalonia) was founded in 1993 as an offshoot of the vocational studies program in Image and Sound of Centre Calassanç. ESCAC is a member of the International Association of Film and Televisions Schools (CILECT), representing 120 educational centers specializing in audiovisual creation and filmmaking. It is a founding member of the European Grouping of Film and Television Schools (GEECT) and the Federation of Latin American Image and Sound Schools (FEISAL). 

In 2022 they launched a new Master's degree with a more commercial focus: Brand Storytelling. This brief created a unique positioning within the industry and the school and a design system around it. The new Master's degree, led by Marc Sanchez, Independent Creative Director and Luna Esquerdo, Founder &#38;amp; Executive Producer of Bambina, count on solid partnerships and a teaching roster: Aïda Cabrera (Communications Director at ETNIA Barcelona), Edu Pitarch (Creative Director at ETNIA Barcelona), Christian López (Independent Creative Director), Rafa Antón(Founder &#38;amp; CCO at CHINA), Marta Llucià (Founder &#38;amp; CCO at The Martians), Belén Torregrossa (Storyteller), Pablo Maestres (filmmaker at Primo), Laura Serra (Producer at CANADA), Natalia Brovedani (Press &#38;amp; Communications at Primavera Sound), Elsa Casadevall (Cost Controller at The Coca-Cola Company), Guido Rosales (Co-Founder &#38;amp; Partner at The Top Line Marketing), Marc Oller (filmmaker at CANADA), Dani Monedero (Executive Producer at Grayskull), Inés Segura (Executive Producer at Primo), Albert Soler (Founder &#38;amp; Managing Partner at MammaTeam), Erik Morales (filmmaker at Primo), Isahac Oliver (CMO at &#38;amp;Rosas), Pol Martínez (Creative Director at &#38;amp;Rosas), Maria Cerdán (Creative Director at &#38;amp;Rosas), Helena Marzo (Independent Creative Director), Lídia Valls (Creative Director at VMLY&#38;amp;R), Jordi Torrents (Partner Director at Collaborabrands) and Cristiana Zito (Head of Planning at DDB).


Marc Sanchez (who led brand strategy and Master Director) found an opportunity to position this Master as the underdog of the school and the industry. There was an opportunity to disrupt the academics and alumni perception of professional opportunities. 

The design story started exploring what "to be an underdog" means within the filmmaking academy and industry. It wasn't about just being disruptive per se but about the purity of filmmaking. This Master's degree is about reframing the content and the storytelling for commercial use, keeping the pure essence and the craft of Cinema. It's about thinking outside the established frameworks of Filmmaking. Because shifting means evolution.

We hold this idea of being appealing but prohibited, this shameful entity that no one wants to admit they want to f*** with. The design system is a simple metaphor that confines the visual message within a rigid frame and the written one beyond it. We want students (and professionals) to push their boundaries of perception, understanding, and acceptance of the commercial use of filmmaking. It is less about a shameful burden but an opportunity for creative expression, just under a different lens or frame.

As part of creative output, we developed a brand identity system based on scalability. Truthful to the positioning of the Master's degree, but also expandable to the overarching ESCAC brand and filmmaking in general in the future. 
	EST+6 ↴Barcelona, 2021

Output ↴
Brand Guidelines, Social Media assets, Social Media Campaign, Posters, Apparel and Merchandising, Keynote presentations.


Team ↴
Aritz Leukona (Marketing, ESCAC)
Christian Checa (Planning, ESCAC)
Albert Aynés (Planning, ESCAC)

Marc Sanchez (Master Director, Creative Director, Brand Strategy)

Luna Esquerdo (Master Director)
Cris Mascort (Creative &#38;amp; Design Director)
Irene López (Copywriting, Advertising)
Gisela Castañé (Art Direction, Advertising)
Mireia Pascual (Art Direction, Advertising)

Foundry ↴
Linotype for Helvetica Neue Medium

ABC Dynamo for Monument Mono


In collaboration ↴
Etnia Barcelona
Canada Films
Primavera Sound LabelsAll content has been granted by CANADA Films and Etnia Barcelona.


</description>
		
	</item>
		
		
	<item>
		<title>Open iOS</title>
				
		<link>https://crismascort.com/Open-iOS</link>

		<pubDate>Sun, 05 Sep 2021 16:44:42 +0000</pubDate>

		<dc:creator>Cris Mascort - Selected Work</dc:creator>

		<guid isPermaLink="true">https://crismascort.com/Open-iOS</guid>

		<description>


	14

	Open iOSRole ↴Head of Design at Open


	App Design
Interface Design

User Experience
Brand and Design Systems
Interaction Design
iOS App Design for Open streaming and booking services. Open is a social space for meditation, movement, and practice that combines traditions and technology. Broadcasting live from Los Angeles.

	Full case study ↴


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	Open first started broadcasting from San Francisco and later from Los Angeles using one-of-its-kind streaming technology. The COVID-19 pandemic forced the company's focus into a digital-first experience instead of a physical one. They launched with a web experience offering live classes while developing an iOS demo. 

Our first goal was to launch the iOS App. Users can experience live classes through the iOS ecosystem (iPhone and Airplay devices at first), book classes, and learn about breathwork, meditation, and yoga. 
	

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	Open's design strategy is to guide people to create an artful present together. Open's design system helps users to create an immersive experience for their practice. It connects people to build community and inspire through design and beautiful environments to let people think differently about what to practice every day means. It also unlocks curiosity to anyone that chooses to have a more mindful life. 
Partnering with SomeDays, we develop a compelling and immersive design system that not only would inspire users to practice every day but guide them through the art of mindfulness. Expanding on the original identity developed by SomeDays, we defined a universal (iOS, web, and email) UI library that would facilitate a seamless experience and scale into future features and experiences.
	

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	&#60;img width="1880" height="1880" width_o="1880" height_o="1880" data-src="https://freight.cargo.site/t/original/i/0a2293bd8d81dffa448ec7b44357a6d9d89e481ecc69f0dfb1b9f13d33e55091/1_1-1880-x-1920.jpg" data-mid="140798404" border="0"  src="https://freight.cargo.site/w/1000/i/0a2293bd8d81dffa448ec7b44357a6d9d89e481ecc69f0dfb1b9f13d33e55091/1_1-1880-x-1920.jpg" /&#62;
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	&#60;img width="1880" height="1880" width_o="1880" height_o="1880" data-src="https://freight.cargo.site/t/original/i/aca54a072b5d18c046755deffd2d9b25b8e001e7d9b181cad84e377bc2b705c1/1_1-1880-x-1935.jpg" data-mid="140798407" border="0"  src="https://freight.cargo.site/w/1000/i/aca54a072b5d18c046755deffd2d9b25b8e001e7d9b181cad84e377bc2b705c1/1_1-1880-x-1935.jpg" /&#62;
	&#60;img width="1880" height="1880" width_o="1880" height_o="1880" data-src="https://freight.cargo.site/t/original/i/3bbc86681e099f5e7543ad3ff2fd06ce62ed0e1eaace9665f34e3dcb68b923b2/1_1-1880-x-1936.jpg" data-mid="140798408" border="0"  src="https://freight.cargo.site/w/1000/i/3bbc86681e099f5e7543ad3ff2fd06ce62ed0e1eaace9665f34e3dcb68b923b2/1_1-1880-x-1936.jpg" /&#62;
	&#60;img width="1880" height="1880" width_o="1880" height_o="1880" data-src="https://freight.cargo.site/t/original/i/246d48a68485a98433bfa9c13ee153f9d595667a0366cbad249bc8497bbe8324/1_1-1880-x-1937.jpg" data-mid="140798409" border="0"  src="https://freight.cargo.site/w/1000/i/246d48a68485a98433bfa9c13ee153f9d595667a0366cbad249bc8497bbe8324/1_1-1880-x-1937.jpg" /&#62;

	&#60;img width="5840" height="3285" width_o="5840" height_o="3285" data-src="https://freight.cargo.site/t/original/i/5faf4ece7974fa269f2bac09aef6619d052e9bc2a4d82a574e2fc7f691a0ea3c/16_9-3342-x-1884.jpg" data-mid="140798410" border="0"  src="https://freight.cargo.site/w/1000/i/5faf4ece7974fa269f2bac09aef6619d052e9bc2a4d82a574e2fc7f691a0ea3c/16_9-3342-x-1884.jpg" /&#62;


	As an initiative of the platform content strategy, we developed a series of album covers for on-demand sessions to build up the Open and Design community. Using a more graphical approach to communicate the intention for each practice, we encouraged designers and collaborators to create their own. 
	

	&#60;img width="1880" height="1880" width_o="1880" height_o="1880" data-src="https://freight.cargo.site/t/original/i/692cb106ca13bc3e2a9bcd92a876c51c69b520bde51be0e16da184aa4599dce7/1_1-1880-x-1938.jpg" data-mid="140915077" border="0"  src="https://freight.cargo.site/w/1000/i/692cb106ca13bc3e2a9bcd92a876c51c69b520bde51be0e16da184aa4599dce7/1_1-1880-x-1938.jpg" /&#62;
	&#60;img width="1880" height="1880" width_o="1880" height_o="1880" data-src="https://freight.cargo.site/t/original/i/39e4e74cf1a6eef6bab4ca23fecab41336fd576b28a3f7416c229f211749f420/1_1-1880-x-1939.jpg" data-mid="140915078" border="0"  src="https://freight.cargo.site/w/1000/i/39e4e74cf1a6eef6bab4ca23fecab41336fd576b28a3f7416c229f211749f420/1_1-1880-x-1939.jpg" /&#62;
	&#60;img width="1880" height="1880" width_o="1880" height_o="1880" data-src="https://freight.cargo.site/t/original/i/6374c2f9c5975d7b40ef76a299592599225403a7f2049fafbb0821546f8ba593/1_1-1880-x-1940.jpg" data-mid="140915079" border="0"  src="https://freight.cargo.site/w/1000/i/6374c2f9c5975d7b40ef76a299592599225403a7f2049fafbb0821546f8ba593/1_1-1880-x-1940.jpg" /&#62;


	&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/6c58609feaaad447a4081b7798fce25658f6afb5342a85909858881e129941fb/ezgif-1-dd29227aab.gif" data-mid="140915046" border="0"  src="https://freight.cargo.site/w/600/i/6c58609feaaad447a4081b7798fce25658f6afb5342a85909858881e129941fb/ezgif-1-dd29227aab.gif" /&#62;
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	&#60;img width="1880" height="1880" width_o="1880" height_o="1880" data-src="https://freight.cargo.site/t/original/i/cbd21ad639b9f7b613408e1028c4ac45026d0fc03bbcc1d4ac088858af6b3608/1_1-1880-x-1942.jpg" data-mid="140915081" border="0"  src="https://freight.cargo.site/w/1000/i/cbd21ad639b9f7b613408e1028c4ac45026d0fc03bbcc1d4ac088858af6b3608/1_1-1880-x-1942.jpg" /&#62;

	&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/0d2a76418f25379ea032ee608484f26e91a12e0884646aba081a8386677e386a/ezgif-1-90aaaef1dc.gif" data-mid="140915043" border="0"  src="https://freight.cargo.site/w/600/i/0d2a76418f25379ea032ee608484f26e91a12e0884646aba081a8386677e386a/ezgif-1-90aaaef1dc.gif" /&#62;
	&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/f2dc82e6f3af84ad90e3c441b622e6a7d79ce8d0a1d815233e8388967def8879/ezgif-1-b0af53f5b0.gif" data-mid="140915045" border="0"  src="https://freight.cargo.site/w/600/i/f2dc82e6f3af84ad90e3c441b622e6a7d79ce8d0a1d815233e8388967def8879/ezgif-1-b0af53f5b0.gif" /&#62;
	&#60;img width="1880" height="1880" width_o="1880" height_o="1880" data-src="https://freight.cargo.site/t/original/i/30609450041b9853463ea94196ca3e9d1b397145d07608a2c26b347b5c98efcd/1_1-1880-x-1946.jpg" data-mid="140915083" border="0"  src="https://freight.cargo.site/w/1000/i/30609450041b9853463ea94196ca3e9d1b397145d07608a2c26b347b5c98efcd/1_1-1880-x-1946.jpg" /&#62;

	&#60;img width="1880" height="1880" width_o="1880" height_o="1880" data-src="https://freight.cargo.site/t/original/i/b31f7701d9610b4e5dced519fb152af3f4bce96bcfe9ef323e00f4327eb2b2f6/1_1-1880-x-1947.jpg" data-mid="140915084" border="0"  src="https://freight.cargo.site/w/1000/i/b31f7701d9610b4e5dced519fb152af3f4bce96bcfe9ef323e00f4327eb2b2f6/1_1-1880-x-1947.jpg" /&#62;
	&#60;img width="1880" height="1880" width_o="1880" height_o="1880" data-src="https://freight.cargo.site/t/original/i/07d05e183c5a036f25d96aa38708f8adb89e7f405c5aea3cc00fc104c0ee5b7a/1_1-1880-x-1948.jpg" data-mid="140915085" border="0"  src="https://freight.cargo.site/w/1000/i/07d05e183c5a036f25d96aa38708f8adb89e7f405c5aea3cc00fc104c0ee5b7a/1_1-1880-x-1948.jpg" /&#62;
	&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/6b7b8d610132504c4e9f3824eb38a2d78dcab85cb081865d13706dc7996d5a61/ezgif-1-ea72697345.gif" data-mid="140915047" border="0"  src="https://freight.cargo.site/w/600/i/6b7b8d610132504c4e9f3824eb38a2d78dcab85cb081865d13706dc7996d5a61/ezgif-1-ea72697345.gif" /&#62;


	Open

	
Founded by Raed Kwhaja, Peter Tseng, and Manoj Dias, Open is a social space for meditation, movement, and practice that combines traditions, technology, and design to explore more significant collective presence and awareness. 

Open first started broadcasting from San Francisco and later from Los Angeles using one-of-its-kind streaming technology. The COVID-19 pandemic forced the company's focus into a digital-first experience instead of a physical one. They launched with a web experience offering live classes while developing an iOS demo. I joined the Open team as Head of Design a few months later. 

Our first goal was to launch the iOS App. Users can experience live classes through the iOS ecosystem (iPhone and Airplay devices at first), book classes, and learn about breathwork, meditation, and yoga. 


Open's design strategy is to guide people to create an artful present together. Open's design system helps users to create an immersive experience for their practice. It connects people to build community and inspire through design and beautiful environments to let people think differently about what to practice every day means. It also unlocks curiosity to anyone that chooses to have a more mindful life. 

Partnering with SomeDays, we develop a compelling and immersive design system that not only would inspire users to practice every day but guide them through the art of mindfulness. Expanding on the original identity developed by SomeDays, we defined a universal (iOS, web, and email) UI library that would facilitate a seamless experience and scale into future features and experiences.  
	Open Product Team ↴
New York &#38;amp; Los Angeles&#38;nbsp;
2020/2021

Team ↴Raed Kwhaja (Founder, CEO)
Peter Tseng (Founder, CTO)
Conner Harden (designer)
Cris Mascort (Head of Design)
Dania Popov (iOS Software Engineer)
Mathew Shehan (iOS Software Engineer)
Grant Audet (Software Engineer)
Dan Wu (Software Engineer)
Abby Gould (VP Marketing)

Steve Reinmuth (Creative Director, SomeDays)
Caroline Bagley (Design Director, SomeDays)

Emman Montalvan (Photographer)

Albert Pedrero (Motion Design)Foundry ↴ABC Dynamo type design for Monument 
Monument Grotesk Regular
Monument Grotesk Semi-mono

</description>
		
	</item>
		
		
	<item>
		<title>MUTHA</title>
				
		<link>https://crismascort.com/MUTHA</link>

		<pubDate>Tue, 14 Apr 2020 17:16:01 +0000</pubDate>

		<dc:creator>Cris Mascort - Selected Work</dc:creator>

		<guid isPermaLink="true">https://crismascort.com/MUTHA</guid>

		<description>


	12

	MUTHARole ↴Design Director


	Brand IdentityArt DirectionPackaging DesignInteractive Design
Brand Program for a new beauty product created by Hope Smith. A new product that contributes redefining what motherhood means today.

	Full case study ↴


	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/34984d08199e111dc4ff27e9ffe6196acf7da1f6ca720af1eba8aaaa5157b334/MUTHA_01b_brand_identity.jpg" data-mid="66952693" border="0"  src="https://freight.cargo.site/w/1000/i/34984d08199e111dc4ff27e9ffe6196acf7da1f6ca720af1eba8aaaa5157b334/MUTHA_01b_brand_identity.jpg" /&#62;
	

	&#60;img width="1880" height="1058" width_o="1880" height_o="1058" data-src="https://freight.cargo.site/t/original/i/d5b6caa323740f548c65767e7e0f81d3a8ea3d8e8d43bc61a8ee6f960ed2bddc/MUTHA_BrandIdentity_CrisMascort_03.jpg" data-mid="67635023" border="0"  src="https://freight.cargo.site/w/1000/i/d5b6caa323740f548c65767e7e0f81d3a8ea3d8e8d43bc61a8ee6f960ed2bddc/MUTHA_BrandIdentity_CrisMascort_03.jpg" /&#62;&#60;img width="1880" height="1058" width_o="1880" height_o="1058" data-src="https://freight.cargo.site/t/original/i/46cadde571bed8622f0f4ec6cef2f0fd09f4744648078460537a3e16d3287356/MUTHA_BrandIdentity_CrisMascort_04.jpg" data-mid="67635024" border="0"  src="https://freight.cargo.site/w/1000/i/46cadde571bed8622f0f4ec6cef2f0fd09f4744648078460537a3e16d3287356/MUTHA_BrandIdentity_CrisMascort_04.jpg" /&#62;

	&#60;img width="1880" height="1058" width_o="1880" height_o="1058" data-src="https://freight.cargo.site/t/original/i/d6c76e8604bc56b4023d4a7705c0bfe35b8ad4b45506c9bd8d4e8d900b2480fc/MUTHA_BrandIdentity_CrisMascort_05.jpg" data-mid="67635025" border="0"  src="https://freight.cargo.site/w/1000/i/d6c76e8604bc56b4023d4a7705c0bfe35b8ad4b45506c9bd8d4e8d900b2480fc/MUTHA_BrandIdentity_CrisMascort_05.jpg" /&#62;
	&#60;img width="1880" height="1058" width_o="1880" height_o="1058" data-src="https://freight.cargo.site/t/original/i/23b4f3620055b9693e5a32eae3b7ed18182b7a736f745b43750a3f7ff6c17254/MUTHA_BrandIdentity_CrisMascort_06.jpg" data-mid="67635026" border="0"  src="https://freight.cargo.site/w/1000/i/23b4f3620055b9693e5a32eae3b7ed18182b7a736f745b43750a3f7ff6c17254/MUTHA_BrandIdentity_CrisMascort_06.jpg" /&#62;


	Due to production urgencies, we had to follow an unusual process: we started unpacking "bravery" as our design strategy, not through a logotype but from the packaging. We started researching materials and colors at first but also thinking about how we could give a more thoughtful and considered approach around the experience that comes with it. Understanding the daily routines of busy mums today, we wanted to be sure the packaging was supporting that by creating a tool rather than an accessory. We gave to the primary packaging of the body butter a second life by designing a concave lid that serves as a ring plate, so women can store their rings when applying the cream.
	

	&#60;img width="1880" height="1880" width_o="1880" height_o="1880" data-src="https://freight.cargo.site/t/original/i/e468ba3438bcd49695205d93c32ed6c276eb9c5dcd9565b83b71c6c264745940/MUTHA_BrandIdentity_CrisMascort_07.jpg" data-mid="67635027" border="0"  src="https://freight.cargo.site/w/1000/i/e468ba3438bcd49695205d93c32ed6c276eb9c5dcd9565b83b71c6c264745940/MUTHA_BrandIdentity_CrisMascort_07.jpg" /&#62;
	&#60;img width="1880" height="1880" width_o="1880" height_o="1880" data-src="https://freight.cargo.site/t/original/i/b7a09e41beb92be5a1b39d1f2989bedd48afd59b04ebbc4e3eb792c966399609/MUTHA_BrandIdentity_CrisMascort_08.jpg" data-mid="67635028" border="0"  src="https://freight.cargo.site/w/1000/i/b7a09e41beb92be5a1b39d1f2989bedd48afd59b04ebbc4e3eb792c966399609/MUTHA_BrandIdentity_CrisMascort_08.jpg" /&#62;

	&#60;img width="1880" height="1880" width_o="1880" height_o="1880" data-src="https://freight.cargo.site/t/original/i/13c69803c1b18112510bcfe6f2aced0a09c7ffeded3341c1e44e9ddffff8eefd/MUTHA_BrandIdentity_CrisMascort_09.jpg" data-mid="67635029" border="0"  src="https://freight.cargo.site/w/1000/i/13c69803c1b18112510bcfe6f2aced0a09c7ffeded3341c1e44e9ddffff8eefd/MUTHA_BrandIdentity_CrisMascort_09.jpg" /&#62;
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	&#60;img width="1880" height="1880" width_o="1880" height_o="1880" data-src="https://freight.cargo.site/t/original/i/11e1536c8735fdcb5bf06995ef4f65733f8dfa69a70e7f3fcaeb963f45fe2c3a/MUTHA_BrandIdentity_CrisMascort_11.jpg" data-mid="67635031" border="0"  src="https://freight.cargo.site/w/1000/i/11e1536c8735fdcb5bf06995ef4f65733f8dfa69a70e7f3fcaeb963f45fe2c3a/MUTHA_BrandIdentity_CrisMascort_11.jpg" /&#62;
	&#60;img width="1880" height="1880" width_o="1880" height_o="1880" data-src="https://freight.cargo.site/t/original/i/9aa0949e644bd243f206d464012394d4b725553f187dc2a1fe232da5e6f51d0c/MUTHA_BrandIdentity_CrisMascort_12.jpg" data-mid="67635032" border="0"  src="https://freight.cargo.site/w/1000/i/9aa0949e644bd243f206d464012394d4b725553f187dc2a1fe232da5e6f51d0c/MUTHA_BrandIdentity_CrisMascort_12.jpg" /&#62;

	&#60;img width="1880" height="1880" width_o="1880" height_o="1880" data-src="https://freight.cargo.site/t/original/i/d912102afdb002b861af1b38e091fbe30c61717e4c64dd336d6e19374c850f0f/MUTHA_BrandIdentity_CrisMascort_13.jpg" data-mid="67635033" border="0"  src="https://freight.cargo.site/w/1000/i/d912102afdb002b861af1b38e091fbe30c61717e4c64dd336d6e19374c850f0f/MUTHA_BrandIdentity_CrisMascort_13.jpg" /&#62;
	&#60;img width="1880" height="1880" width_o="1880" height_o="1880" data-src="https://freight.cargo.site/t/original/i/b77009ff12f437e864393bf1c360b00364c3c0092ceab768c4cd9addb1360333/MUTHA_BrandIdentity_CrisMascort_14.jpg" data-mid="67635034" border="0"  src="https://freight.cargo.site/w/1000/i/b77009ff12f437e864393bf1c360b00364c3c0092ceab768c4cd9addb1360333/MUTHA_BrandIdentity_CrisMascort_14.jpg" /&#62;


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	&#60;img width="1880" height="1058" width_o="1880" height_o="1058" data-src="https://freight.cargo.site/t/original/i/7a1d6d15aaf6741537378c8207132ba15a81bc5a16ce9d3b80f2c37686d3afd7/MUTHA_BrandIdentity_CrisMascort_E01.jpg" data-mid="67636080" border="0"  src="https://freight.cargo.site/w/1000/i/7a1d6d15aaf6741537378c8207132ba15a81bc5a16ce9d3b80f2c37686d3afd7/MUTHA_BrandIdentity_CrisMascort_E01.jpg" /&#62;
	&#60;img width="1880" height="1058" width_o="1880" height_o="1058" data-src="https://freight.cargo.site/t/original/i/a2ef2358a7f642ebd8871ea64d7d8f27daf56f71d4e9babbed0fdf22c503adf9/MUTHA_BrandIdentity_CrisMascort_E02.jpg" data-mid="67636081" border="0"  src="https://freight.cargo.site/w/1000/i/a2ef2358a7f642ebd8871ea64d7d8f27daf56f71d4e9babbed0fdf22c503adf9/MUTHA_BrandIdentity_CrisMascort_E02.jpg" /&#62;
&#60;img width="1880" height="1880" width_o="1880" height_o="1880" data-src="https://freight.cargo.site/t/original/i/6cc33e2d3a8f7ec796aab8fbc2d4d99a902838fb9515daa372a3e80b46f696a9/MUTHA_BrandIdentity_CrisMascort_19.jpg" data-mid="67635035" border="0"  src="https://freight.cargo.site/w/1000/i/6cc33e2d3a8f7ec796aab8fbc2d4d99a902838fb9515daa372a3e80b46f696a9/MUTHA_BrandIdentity_CrisMascort_19.jpg" /&#62;

	&#60;img width="1880" height="1880" width_o="1880" height_o="1880" data-src="https://freight.cargo.site/t/original/i/75e12cce345ddd3d29644debe55170aaf70e3ba0643d7341aa188a58dff334e2/MUTHA_BrandIdentity_CrisMascort_20.jpg" data-mid="67635037" border="0"  src="https://freight.cargo.site/w/1000/i/75e12cce345ddd3d29644debe55170aaf70e3ba0643d7341aa188a58dff334e2/MUTHA_BrandIdentity_CrisMascort_20.jpg" /&#62;

	&#60;img width="1880" height="1880" width_o="1880" height_o="1880" data-src="https://freight.cargo.site/t/original/i/09054ba8596bb9c301b5fdf4c3cd278fdd4c28daf30d0b78adb9663dc1980813/MUTHA_BrandIdentity_CrisMascort_21.jpg" data-mid="67635038" border="0"  src="https://freight.cargo.site/w/1000/i/09054ba8596bb9c301b5fdf4c3cd278fdd4c28daf30d0b78adb9663dc1980813/MUTHA_BrandIdentity_CrisMascort_21.jpg" /&#62;
	&#60;img width="1880" height="1880" width_o="1880" height_o="1880" data-src="https://freight.cargo.site/t/original/i/d43f1eb033ac87f63dcc94f060e175c441d1c53fc8939acb8ef98b1a18d977c5/MUTHA_BrandIdentity_CrisMascort_22.jpg" data-mid="67635039" border="0"  src="https://freight.cargo.site/w/1000/i/d43f1eb033ac87f63dcc94f060e175c441d1c53fc8939acb8ef98b1a18d977c5/MUTHA_BrandIdentity_CrisMascort_22.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1feab7a17f40943052c487c299f899b7e1fad6d173251a14adad253024d9aa6f/MUTHA_17_brand_identity.jpg" data-mid="66952709" border="0"  src="https://freight.cargo.site/w/1000/i/1feab7a17f40943052c487c299f899b7e1fad6d173251a14adad253024d9aa6f/MUTHA_17_brand_identity.jpg" /&#62;


	P
	Process&#38;nbsp;↴
	
	
	&#60;img width="1880" height="1058" width_o="1880" height_o="1058" data-src="https://freight.cargo.site/t/original/i/cb22ef91072c377841e483d2b4872643387ac7928d45cb2ca192bac20c60e67e/MUTHA_BrandIdentity_CrisMascort_Process_01.png" data-mid="67694237" border="0"  src="https://freight.cargo.site/w/1000/i/cb22ef91072c377841e483d2b4872643387ac7928d45cb2ca192bac20c60e67e/MUTHA_BrandIdentity_CrisMascort_Process_01.png" /&#62;
	&#60;img width="1880" height="1058" width_o="1880" height_o="1058" data-src="https://freight.cargo.site/t/original/i/6283519fd2e87c1af31e27e6cb2fcbd7a72b971e318d379c8cd7a60c5318b04b/MUTHA_BrandIdentity_CrisMascort_Process_02.png" data-mid="67694238" border="0"  src="https://freight.cargo.site/w/1000/i/6283519fd2e87c1af31e27e6cb2fcbd7a72b971e318d379c8cd7a60c5318b04b/MUTHA_BrandIdentity_CrisMascort_Process_02.png" /&#62;

	&#60;img width="1880" height="1058" width_o="1880" height_o="1058" data-src="https://freight.cargo.site/t/original/i/b7d8b3eb24088bb2ff22875d93e8ae9e4274f93f24265f58fd592462668a33df/MUTHA_BrandIdentity_CrisMascort_Process_03.png" data-mid="67635042" border="0"  src="https://freight.cargo.site/w/1000/i/b7d8b3eb24088bb2ff22875d93e8ae9e4274f93f24265f58fd592462668a33df/MUTHA_BrandIdentity_CrisMascort_Process_03.png" /&#62;
	&#60;img width="1880" height="1058" width_o="1880" height_o="1058" data-src="https://freight.cargo.site/t/original/i/b8b84bff8191d60639cf9a3bae5e3c9d90dab6351016e45f7d09ac21977daa7b/MUTHA_BrandIdentity_CrisMascort_Process_04.png" data-mid="67694241" border="0"  src="https://freight.cargo.site/w/1000/i/b8b84bff8191d60639cf9a3bae5e3c9d90dab6351016e45f7d09ac21977daa7b/MUTHA_BrandIdentity_CrisMascort_Process_04.png" /&#62;

	&#60;img width="1880" height="1058" width_o="1880" height_o="1058" data-src="https://freight.cargo.site/t/original/i/7e45dcd8b9a6910f15a565c4df5f4cf62cd0af6aa0a0daeb64991502b280885c/MUTHA_BrandIdentity_CrisMascort_Process_06.png" data-mid="67694242" border="0"  src="https://freight.cargo.site/w/1000/i/7e45dcd8b9a6910f15a565c4df5f4cf62cd0af6aa0a0daeb64991502b280885c/MUTHA_BrandIdentity_CrisMascort_Process_06.png" /&#62;
	&#60;img width="1880" height="1058" width_o="1880" height_o="1058" data-src="https://freight.cargo.site/t/original/i/8ca0933d723cc49f302643bcb8b9146863b844f8b3ee8eb2585eaddd8dea017a/MUTHA_BrandIdentity_CrisMascort_Process_07.png" data-mid="67694243" border="0"  src="https://freight.cargo.site/w/1000/i/8ca0933d723cc49f302643bcb8b9146863b844f8b3ee8eb2585eaddd8dea017a/MUTHA_BrandIdentity_CrisMascort_Process_07.png" /&#62;


	&#60;img width="1880" height="1058" width_o="1880" height_o="1058" data-src="https://freight.cargo.site/t/original/i/c2d843487622cc73d4bed508bc157e28d50143011aea80d129e32e9baa95729d/MUTHA_BrandIdentity_CrisMascort_Process_08.jpg" data-mid="67635047" border="0"  src="https://freight.cargo.site/w/1000/i/c2d843487622cc73d4bed508bc157e28d50143011aea80d129e32e9baa95729d/MUTHA_BrandIdentity_CrisMascort_Process_08.jpg" /&#62;

	&#60;img width="1880" height="1058" width_o="1880" height_o="1058" data-src="https://freight.cargo.site/t/original/i/e995a5a7aa8d4ef93d7a1c4733743fb3be9e9922c91a91bf1b24ebc2b4db3a91/MUTHA_BrandIdentity_CrisMascort_Process_09.jpg" data-mid="67635048" border="0"  src="https://freight.cargo.site/w/1000/i/e995a5a7aa8d4ef93d7a1c4733743fb3be9e9922c91a91bf1b24ebc2b4db3a91/MUTHA_BrandIdentity_CrisMascort_Process_09.jpg" /&#62;
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	&#60;img width="1880" height="1058" width_o="1880" height_o="1058" data-src="https://freight.cargo.site/t/original/i/d6a100b9eb09afaa261bef847cb8de93d0b3f7306974306559a19817d49874e9/MUTHA_BrandIdentity_CrisMascort_Process_11.jpg" data-mid="67635050" border="0"  src="https://freight.cargo.site/w/1000/i/d6a100b9eb09afaa261bef847cb8de93d0b3f7306974306559a19817d49874e9/MUTHA_BrandIdentity_CrisMascort_Process_11.jpg" /&#62;
	&#60;img width="1880" height="1058" width_o="1880" height_o="1058" data-src="https://freight.cargo.site/t/original/i/c32ed09cf3a8d5c84a6b4a73dd9e919dd1c97cb84808c3c64c6010e2992b7aa1/MUTHA_BrandIdentity_CrisMascort_Process_12.jpg" data-mid="67635061" border="0"  src="https://freight.cargo.site/w/1000/i/c32ed09cf3a8d5c84a6b4a73dd9e919dd1c97cb84808c3c64c6010e2992b7aa1/MUTHA_BrandIdentity_CrisMascort_Process_12.jpg" /&#62;


	MUTHA

	
When founder Hope Smith got pregnant found herself underwhelmed by the skincare products that were blending within the category and not talking to the Mothers of today. She introduced a skincare brand that gives women the same level of care that they give to their families no matter who they are: their children, partners, or friends.

MUTHA is a brand that would embody Hope's ambition and carve out an unforgettable place in our crowded bathroom vanities. So we looked at motherhood for what it is — an ever-evolving cycle. 

There are an innate strength and bravery that radiates from every mother. To reveal and celebrate this self-sufficient power, we scoured the world for things both bold and organic. We landed upon the boldest and organic armor found in nature: one that displays the inner force of each mother with vibrance and pride (like the iridescent shell of a beetle or the bold color of the color of strawberry poison darts in Costa Rica).


Due to production urgencies, we had to follow an unusual process: we started unpacking "bravery" as our design strategy, not through a logotype but from the packaging. We started researching materials and colors at first but also thinking about how we could give a more thoughtful and considered approach around the experience that comes with it. Understanding the daily routines of busy mums today, we wanted to be sure the packaging was supporting that by creating a tool rather than an accessory. We gave to the primary packaging of the body butter a second life by designing a concave lid that serves as a ring plate, so women can store their rings when applying the cream.

As part of the full brand program, we also developed the brand strategy, we named it and created the tone of voice. We also designed the full brand system: from logotype, art direction, and launch photoshoot, secondary packaging, e-commerce site, out of home, and a handful number of other applications. 
	Character NY&#38;nbsp;↴
New York, 2019

Team ↴Virgilio Santos (Creative Director)
Manuel Dilone (Creative Director)

Alessandra Lariu (Strategy Director)

Cris Mascort (Design Director)
Gabby Lord (Sr Designer)

Pedro Veneziano (3D Designer)

Brooke Amber (Namer/Copywritter)
Marlena Ryan (Sr Copywritter)Teri Kaplan (Project Manager)

Samuel Pasquier (Photographer)

Joe Wright&#38;nbsp;(Photographer)
Alis Atwell (Set Designer)

Fitkive Kin (Website Development)Foundry ↴OGJ type design for Sequel Sans, Sequel 100 Extended
Featured in ↴

The Brand Identity
Under Consideration (BN)
+
Violet Grey
Vogue
Flaunt Magazine


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